| Report: Econsultancy - Enterprise Priorities in Digital Marketing The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report, based on an international survey of 402 senior marketers, focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. Read the Report Now. |
| How social data could shape future Oscars campaigns Social media data weren't very good at predicting who would win in this year's Oscars, but it might still be useful for brands. Adobe pulled data on which nominees were fan favorites so that marketers could react in real time in regard to popular candidates. Re/code (2/22) Zuckerberg: Ads are not a priority for Internet.org Getting more people online in the developing world right now is Facebook's only priority with its Internet.org campaign, with advertising not an immediate focus, according to CEO Mark Zuckerberg. "What we need to do is work out a model with operators and governments and local partners that is profitable for them so we can continue growing the Internet," Zuckerberg said of the initiative, which includes Samsung, Nokia, Qualcomm and Ericsson. The Guardian (London) (2/23) | Checklist: Preparing for your next sales pitch Delivering a great sales pitch is both art and science. You only have a small window of opportunity to convince your prospect to move to the next step. So your pitch needs to sing. When you're prepping for your next call, use these tips to make that interaction more effective for you and your prospect. Download this helpful checklist now. |
| | Combating Identity Theft in a Mobile, Social World Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
| Brands tweet like it's the 1980s Comedy Central recently challenged Twitter users to "play #IfThe80sNeverStopped," leading to brands chiming in with ideas. Southwest Airlines paid tribute to 1980s music, Cinnabon reflected on fashion from the era and Chick-fil-A tweeted a picture of Doodles, its '80s-era mascot. Adweek/AdFreak blog (2/20) | The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. |
| YouTube Kids arrives today The YouTube Kids application, a family-friendly version of the flagship site, launched today for Android devices in the U.S. The app will not allow viewers to post or see comments, will remove inappropriate content, and will not allow children to register on the site. Ads will be screened for appropriateness, the company says. The Guardian (London) (2/23) | How social platforms are key to reaching mobile shoppers Social media platforms, including Twitter and Facebook, are the key to reaching mobile shoppers, says Jesse Pujji, CEO of ad-tech company Ampush. Pujji calculates that 64% of mobile users' time is dedicated to social media, and he asserts that for this reason, social media is where advertisers should focus. VentureBeat (2/22) | | The Oscars aren't like elections, where those creating the social media buzz can also cast an actual vote." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Keep a civil tongue.