Groundswell Webinar: Social media impact on innovation

Right now, your customers are writing about your company in the millions of blogs, forums, and affinity communities exploding across the Web — rating your products, re-defining your brand, even engaging with your competitors through new online communities to create products and services that beat yours.  Learn how to turn this social media "groundswell" into an innovation opportunity. Attend this special Open for Innovation Webinar featuring Josh Bernoff, co-author of Groundswell: Winning in a World Transformed by Social Technologies, and learn: How Amazon, Procter & Gamble, Best Buy, Dell, and others are profiting from this phenomenon today How you can tap into your customer community not only to innovate better but also faster How new technologies can help you get started now  Thursday, August 28th, 2008 10am Pacific, 1pm Eastern

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About Josh Bernoff Josh Bernoff, co-author of Groundswell, is one of America's most prominent and widely quoted technology experts. Josh has been a Forrester Research analyst for 13 years and is currently a vice president at the technology and market research company. He has appeared on 60 Minutes, and has consulted on strategy with senior executives from global companies including ABC, Best Buy, Cisco Systems, Comcast, L'Oreal, Microsoft, Sony, TiVo, and Viacom. He is a sought-after speaker, having keynoted conferences around North America and in Barcelona, Cannes, London, Rome, and Sao Paulo.	About Accept Software Accept is the expert in on-demand innovation management software. Our software suite integrates three essential solutions that enable companies to innovate successful new products with certainty and speed — Idea Community, Portfolio Management and Requirements Management. Global leaders including Fidelity Investments, Intuit and Qualcomm rely on Accept to improve market insight, ensure strategic alignment of product plans with company goals, and drive rapid execution of a unified plan of record. For more information, visit www.acceptsoftware.com.	About AIPMM The Association of International Product Marketing and Management (AIPMM) is where product professionals go for answers. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organizations and clients through a constantly changing business landscape. It is the only organization that represents and provides professional certification for those who manage the entire product life-cycle throughout any industry.For more information, visit www.aipmm.com.

 

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