2017/01/05

What Good MSP Marketing Content Looks Like

Business Solutions Newsletter | January 05, 2017 | View web version here.
 

In This Issue:

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Featured Articles
7 Steps To A Seamless Email Marketing Campaign

Email marketing campaigns can be extremely effective and are a relatively inexpensive marketing tactic. Assuming you've built up your prospect database, an email marketing campaign ensures you'll reach a large audience with your message — whether you're sharing educational "thought leadership" content, unveiling a new product offering, or following up after an event.

M&A's Impact On The MSP Market
It's all the rage right now.  Everyone seems to be a buyer or seller; some are even trying to play both sides of the M&A puzzle.  It is hard to find anyone who is not actively considering M&A as a strategy for growth or exit.  And while it may be exciting and the seemingly best option for growing or transitioning, it also comes with some baggage that can become detrimental if not managed well.
Improve Security With Cloud-Based Antivirus And Antimalware

By increasing efficacy and reducing management demands, you can significantly decrease the number of help desk tickets, increase uptime, reduce infections, and alleviate many security worries.

Dispelling 6 Cloud Services Selling Myths

Clients love the flexibility and reduced downtime they can experience in the cloud. On top of that, today's IT services clients expect their information and services in real time, and that's exactly what the cloud can offer. Still not convinced that you should offer cloud services? Whatever your reason for avoiding the cloud, this post will help you overcome your hesitance by dispelling six common myths about cloud sales.

Maximizing Your Business Valuation

The old adage that most IT businesses were started by techies, not business people, still rings true. But when it comes time to sell, potential buyers will be savvy individuals who grasp the details of business valuation.

2 Keys To Building A Business You'll Love

When it comes to making the business run better, it's often the little things that keep us from reaching our full potential.

What Good MSP Marketing Content Looks Like

According to the Content Marketing Institute, 88 percent of B2B companies invest in content marketing, but only 32 percent have a documented game plan. What may be even more alarming about this report is only 30 percent believe their content marketing strategy is effective. That's some admission, huh? It's sort of like disaster recovery, in that organizations realize the importance, yet many still don't invest the attention and effort it deserves.

From The Magazine
How Selling Hardware-As-A-Service Doubled One MSP's Business
 
By Jay McCall

Apple didn't invent the smartphone or tablet or even subscription-based music services; it just made these products and services better. The same principle holds true for managed services. You don't have to come up with a brand-new technology or web service to sell your customers; you simply need to solve your customers' business challenges in more innovative ways than your competitors are doing.

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