2017/02/07

[Download] 2017 Digital Marketing Research Report and Look Book

Digital Marketing Trends and Tactics
2017 Research Report and Look Book
Using Customer Browse Data to Inform
Cross-Channel Messages
2016 was the year of personalization as marketers moved towards true one-to-one messaging. We researched over 400 retailers to determine what cross-channel strategies and tactics are being used to engage customers with personalization.
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2017 Research Report and Look Book
Key Findings
30% of the shopping cart abandonment messages we received included product recommendations based on the items we browsed and carted.
Nearly 15% of retailers studied sent browse abandonment messages, and nearly 80% of those messages included personalized product recommendations. 
Programmatic advertising is on the rise. We were served display ads featuring products we browsed from 70% of the retailers studied. 
Listrak helps you create personalized, seamless experiences across all customer touchpoints from a single digital marketing platform.
Listrak Solutions
Listrak
www.listrak.com  |  529 East Main Street, Lititz PA 17543

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