Digital Marketing Trends and Tactics
Using Customer Browse Data to Inform
Cross-Channel Messages |
| 2016 was the year of personalization as marketers moved towards true one-to-one messaging. We researched over 400 retailers to determine what cross-channel strategies and tactics are being used to engage customers with personalization. |
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| 30% of the shopping cart abandonment messages we received included product recommendations based on the items we browsed and carted. |
| Nearly 15% of retailers studied sent browse abandonment messages, and nearly 80% of those messages included personalized product recommendations. |
| Programmatic advertising is on the rise. We were served display ads featuring products we browsed from 70% of the retailers studied. |
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| Listrak helps you create personalized, seamless experiences across all customer touchpoints from a single digital marketing platform. |
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