Hootsuite buys AdEspresso to be part of new ad platform

Twitter addresses trolling problem with new measures | MRC approves Nielsen's Digital in TV Ratings | Facebook Live debuts latest Ford Expedition Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT February 8, 2017 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story Twitter addresses trolling problem with new measures (AFP/Getty Images) Twitter is taking action against trolls by putting in place measures to identify offensive users and prevent them from opening accounts. The company will also work to more effectively bar abusive tweets from appearing in search results. Advertising Age (2/7),  The Wall Street Journal (tiered subscription model) (2/7)         Master the Art of Influencer Marketing Learn how you can grow, maintain, and maximize ROI from your influencer relationships. These 26 tips will help you find the right influencers, expand your reach, and much much more. Download the guide now > ADVERTISEMENT Connecting & Collaborating MRC approves Nielsen's Digital in TV Ratings The Media Rating Council has accredited Nielsen's Digital in TV Ratings measurement, which offers marketers data on consumers who watch linear TV on mobile and desktop. Nielsen also plans to seek MRC accreditation for its other offerings, including Digital Content Ratings. MediaPost Communications (2/7),  Variety (2/7)       Bring your content strategy into focus Introducing SmartFocus: a turnkey, performance-driven approach to white papers produced by SmartBrief's editors. Each SmartFocus provides deep insight and expert analysis on a specific topic. We'll work with you to craft a content strategy and topic that aligns your messaging objective to our audience's needs. Learn more about the SmartFocus and view samples. ADVERTISEMENT Marketer Moments Facebook Live debuts latest Ford Expedition (Justin Sullivan/Getty Images) Ford chose Facebook Live to introduce the latest Expedition model, streaming from the Dallas Cowboys' stadium. The video includes footage of Dallas firefighters gifting a first responder the vehicle. MediaPost Communications (2/7)         Younger viewers are focus of Snapchat push by the Grammys (Andrew Caballero-Reynolds/AFP/Getty Images) The Recording Academy has created a four-episode series on Snapchat, "Pop Before the Drop," which features YouTube influencer Jack Baran quizzing people on the streets of Los Angeles about former Grammy winners. The effort aims to attract more younger viewers to the Grammy Awards, and Baran will also develop content for Snapchat Live Stories that are to go live on the night of the event. Digiday (2/6)         Platform News Creators can now make money with YouTube mobile live streams YouTube creators with over 10,000 subscribers can now live-stream on mobile, a feature that will soon expand to all creators on the platform. The tool can be accessed via the YouTube app, and creators can make money from their broadcasts via Super Chat, which lets viewers buy space to send messages that stay visible for up to five hours. The Drum (Glasgow, Scotland) (2/7),  CNET (2/7),  Marketing Land (2/7),  Reuters (2/7)       Hootsuite buys AdEspresso to be part of new ad platform Hootsuite has purchased AdEspresso, a platform for Facebook and Instagram ads, with plans to use it as a self-serve option for a planned enterprise ad platform. Hootsuite Ads will be aimed at helping marketers create, distribute and measure social media campaigns. AdExchanger.com (2/7)       Measurement Matters Facebook, Twitter report rise in Super Bowl engagement Super Bowl game day chatter on Facebook rose 20% from last year, tallying 240 million interactions from 64 million users. Twitter reported 5.6 billion impressions about the Super Bowl, up 30% from last year's game, and 27.6 million tweets, a 2.2% increase. Marketing Land (2/6)       Social Shareable Fish-prep invention proves popular on social Videos on social media of how to use Ultimate Fishing Gear's Skinzit Electric Fish Skinner, which separates skin from fillet quickly and easily, have attracted over 30 million views. "It definitely increases business big time," co-founder Perry Parks said. Bellevue Leader (Neb.) (1/31)       Editor's Note Got something to say about digital marketing? Say it through SmartBrief SmartBrief publishes original blog posts, videos and interviews with digital-marketing thought leaders on its blog network, SmartBrief Originals. Submitting guest posts is a great way to share your perspective with SmartBrief's marketing and advertising audiences. If you're interested in seeing your work in this newsletter, email blog editor Ambreen Ali with your story idea.      JOBS powered by Systems Engineer VIRGIN AMERICA - Burlingame, CA Structures Engineer VIRGIN AMERICA - Burlingame, CA View More Listings | Post a Job As everyone tries to tap into younger audiences, social stars like Jack [Baran] are perfect because they already speak the language. Nick Cicero, CEO of Delmondo, as quoted by Digiday        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2017 SmartBrief, Inc.® Privacy policy |  Legal Information