2017/02/08

Hootsuite buys AdEspresso to be part of new ad platform

Twitter addresses trolling problem with new measures | MRC approves Nielsen's Digital in TV Ratings | Facebook Live debuts latest Ford Expedition
Created for ignoble.experiment@arconati.us |  Web Version
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February 8, 2017
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The Big Story
Twitter addresses trolling problem with new measures
Twitter
(AFP/Getty Images)
Twitter is taking action against trolls by putting in place measures to identify offensive users and prevent them from opening accounts. The company will also work to more effectively bar abusive tweets from appearing in search results.
Advertising Age (2/7),  The Wall Street Journal (tiered subscription model) (2/7) 
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MRC approves Nielsen's Digital in TV Ratings
The Media Rating Council has accredited Nielsen's Digital in TV Ratings measurement, which offers marketers data on consumers who watch linear TV on mobile and desktop. Nielsen also plans to seek MRC accreditation for its other offerings, including Digital Content Ratings.
MediaPost Communications (2/7),  Variety (2/7) 
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Marketer Moments
Facebook Live debuts latest Ford Expedition
Ford
(Justin Sullivan/Getty Images)
Ford chose Facebook Live to introduce the latest Expedition model, streaming from the Dallas Cowboys' stadium. The video includes footage of Dallas firefighters gifting a first responder the vehicle.
MediaPost Communications (2/7) 
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Younger viewers are focus of Snapchat push by the Grammys
Younger viewers are focus of Snapchat push by The Grammys
(Andrew Caballero-Reynolds/AFP/Getty Images)
The Recording Academy has created a four-episode series on Snapchat, "Pop Before the Drop," which features YouTube influencer Jack Baran quizzing people on the streets of Los Angeles about former Grammy winners. The effort aims to attract more younger viewers to the Grammy Awards, and Baran will also develop content for Snapchat Live Stories that are to go live on the night of the event.
Digiday (2/6) 
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Platform News
Creators can now make money with YouTube mobile live streams
YouTube creators with over 10,000 subscribers can now live-stream on mobile, a feature that will soon expand to all creators on the platform. The tool can be accessed via the YouTube app, and creators can make money from their broadcasts via Super Chat, which lets viewers buy space to send messages that stay visible for up to five hours.
The Drum (Glasgow, Scotland) (2/7),  CNET (2/7),  Marketing Land (2/7),  Reuters (2/7) 
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Hootsuite buys AdEspresso to be part of new ad platform
Hootsuite has purchased AdEspresso, a platform for Facebook and Instagram ads, with plans to use it as a self-serve option for a planned enterprise ad platform. Hootsuite Ads will be aimed at helping marketers create, distribute and measure social media campaigns.
AdExchanger.com (2/7) 
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Measurement Matters
Facebook, Twitter report rise in Super Bowl engagement
Super Bowl game day chatter on Facebook rose 20% from last year, tallying 240 million interactions from 64 million users. Twitter reported 5.6 billion impressions about the Super Bowl, up 30% from last year's game, and 27.6 million tweets, a 2.2% increase.
Marketing Land (2/6) 
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Social Shareable
Fish-prep invention proves popular on social
Videos on social media of how to use Ultimate Fishing Gear's Skinzit Electric Fish Skinner, which separates skin from fillet quickly and easily, have attracted over 30 million views. "It definitely increases business big time," co-founder Perry Parks said.
Bellevue Leader (Neb.) (1/31) 
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As everyone tries to tap into younger audiences, social stars like Jack [Baran] are perfect because they already speak the language.
Nick Cicero, CEO of Delmondo, as quoted by Digiday
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 Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
 
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