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Brands that are responding to civil rights groups' call for a Facebook boycott due to misinformation and hate speech are now considering alternatives, such as North Face eyeing Google, Pinterest and affiliate marketing, according to a company spokesman. Eddie Bauer is considering Gmail, TikTok, Snap, Pinterest and YouTube, while others are examining minority community publishers such as AT&T, which is working with Black-owned Pod Digital Media.
Ashley Segura of agency TopHatRank describes four key elements for successful social content, such as including the right keywords and creating content in formats that can shared across different platforms. She offers advice on how to nail each element and provides examples from brands.
Restaurants and retail chains were hit particularly hard amid the coronavirus pandemic and location shutdowns, which required marketers to maximize their shrinking budgets, writes Richard Collings. He shares insight from executives at leading brands that are weathering the storm, such as Wendy's and its focus on gaming and Authentic Brands' usage of influencer networks.
Camp + King is touting Papa John's new Shaq-a-Roni pizza with a 60-second spot that features board member Shaquille O'Neal surprising Atlanta families in their homes via Zoom from a screen placed inside pizza boxes. The brand is donating $1 to its Foundation for Building Community for every purchase and a special Shaq pizza box unlocks an augmented reality experience on Snapchat.
In times of isolation, people turn to video for moments of levity and inspiration. Smart brands can help by hosting Twitter watch parties for a show's biggest fans. These five best practices can help you throw a party truly worth watching. Check it out.
Two-year-old social media app Parler -- a challenger to Twitter -- gained significant buzz over the past week as GOP leaders joined and urged others to follow. The app added about 500,000 users last week, says CEO and founder John Matze, and it has risen to be the top iPhone app in the news category.
Facebook is enabling creators to monetize short-form video content with image and post-roll ads, launching livestream ad formats and expanding access to its fan subscriptions and livestream "stars" payments options. It also is allowing Instagram users to log in to some Facebook revenue-focused tools, including the company's Creator Studio.
The overall reach rate of Instagram Stories rose to 7% in 2020 from 6.7% last year, Conviva reports. The study also found accounts in the "sports" category achieved the highest completion rates and the average number of Stories published each week decreased for accounts across all analyzed categories.
Twenty-one-year-old twins Tim and Fred Williams have gone viral with a "First Time Hearing: Twins the New Trend" YouTube series that features videos showing the pair listen to classic songs for the first time. Music artists the duo have discovered include Dolly Parton, Queen, Aerosmith and The Carpenters.
