The power of social media retargeting

Instagram offers Reels Remix tool for content generation | The power of social media retargeting | Hershey hops onto social media for Easter Created for ignoble.experiment@arconati.us  |  Marketing manager at Amex For more relevant content - Update Your Profile  |  Web Version April 2, 2021 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story Instagram offers Reels Remix tool for content generation Instagram has introduced Remix, a tool that lets users publicly react to Reels clips or create their own versions of them, which Andrew Hutchinson of Social Media Today believes could be useful for encouraging trends and user-generated content. Remix for Reels is similar to the Duets feature on TikTok, and its rollout is one of a few moves Instagram has made to compete with that platform. Full Story: Social Media Today (3/31),  TechCrunch (tiered subscription model) (3/31)      Join us for MarketingProfs B2B Forum Online Looking to level-up your marketing? Then you won't want to miss B2B Forum happening April 7-8. Experience 6 inspirational keynotes and 35+ sessions packed with actionable insights on the topics that mean the most to B2B marketers today. Plus, your ticket includes a full year of learning with PRO. Join us ADVERTISEMENT: Connecting & Collaborating The power of social media retargeting Business-to-business marketers should harness the power of retargeting on social media as the strategy not only drives conversions, but also boosts brand awareness, writes Fractl's Domenica D'Ottavio. D'Ottavio explains the psychological pull of "mere-exposure effect" and how to implement a social retargeting strategy, as well as offering tips on errors to avoid. Full Story: MarketingProfs (free registration) (4/1)      Hershey hops onto social media for Easter (Pixabay) A 1,000% annual increase in Pinterest searches for homemade Easter confections prompted Hershey to post recipes that include its syrup or Cadbury Creme eggs. Allison Kleinfelter, a spokeswoman for the company, says that "social media was really critical in understanding" changes in consumer behavior, which have sped up during the ongoing pandemic. Full Story: Reuters (4/1)      Great social experiences need a good playbook. Take social media beyond marketing. In this guide, see how marketing, sales, and service teams can use it together to drive engagement, deliver better experiences, and build lasting relationships. Learn more ADVERTISEMENT: Marketer Moments Clorox, Billy Porter challenge TikTok with "#YasClean" Clorox Scentiva's "#YasClean" campaign features a TikTok challenge with an original song from Billy Porter. A sweepstakes, promoted by Scentiva's TikTok ambassadors, offers $5,000 for home redecoration and a $5,000 charity donation. Full Story: Marketing Dive (4/1)      Pinterest's first B2B campaign says "Be Their Next" (Pinterest/YouTube) Pinterest has rolled out its first-ever business-to-business campaign, "Be Their Next," which touts marketing opportunities on the platform. The company says 83% of its weekly users buy products they see from brands on its platform. Full Story: Adweek (4/1),  MediaPost Communications (free registration) (4/1)      LeadsRx marketing attribution starter kit Enterprise marketers utilize multi-touch attribution to improve their marketing performance. This collection of resources by LeadsRx will help you deploy attribution properly and maximize return on ad spend. Get your copy ADVERTISEMENT: Free eBooks and Resources Free eBooks and resources brought to you by our partners Guide - Uncommon To-Do Lists for Productivity Tips & Tricks - 1 Minute Communication - Tips on Getting Your Strongest Message Across in 1 Minute Microsoft Excel 2019 -- Free Reference Card Kit Guide - 8 Things That Cause Your Lack of Motivation (And How to Fix Them) Guide: 3 Tips to Avoid WFH Burnout Platform News Snapchat reports reaching 90% of US residents 13 to 24 Snapchat reports reaching 90% of US residents between 13 and 24 years old, as well as 23 million parents, and that 86% of its fans use the app when they're doing their back-to-school shopping. The company released this data as it introduced a back-to-school platform for brands, which includes tips, rising trends, case studies and checklists tailored to specific regions. Full Story: Social Media Today (4/1)      B2B Summit North America Join over 80 Forrester analysts and thousands of marketing, sales, and product peers at B2B Summit. You'll leave inspired, equipped, and confident to move boldly and accelerate growth. Register now! ADVERTISEMENT: Social Shareable Toddler wants to be like grandma in viral TikTok A TikTok video of a toddler with an oddly grownup walking style has attracted 1.5 million views and more than 254,000 likes. It turns out the little boy just wants to walk like his grandma. Full Story: Fatherly (4/1)      CTV: The Independent Agency Opportunity Connected TV could be the competitive advantage you're missing, as it can reach more than 90% of U.S. adults in an innovative, yet familiar format. Like any channel you add to your digital strategy, there are best practices for leveraging this medium in order to position yourself for success. Get the report. ADVERTISEMENT: Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv When Pepsi's been at its best, it's always been about entertainment. That's why we partner with TikTok. Aman Matharu, director of digital transformation and marketing capability for global beverages at PepsiCo, as quoted by Mobile Marketing Magazine       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004