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Good morning Launch Key 🚀 community. |
It's human nature to get complacent. It's also corporate nature. |
The reality is you've already lived longer than most corporations. Big companies used to have a lifespan of 61 years, it's now down to 18. |
If you happen to work for one, you can do your own calculation. |
It's probably a pretty good time to work on your career portfolio. |
Get in there. |
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Comment below and let me know if we're on the right track. |
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Table of Contents |
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Pull to Eject |
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It's not fear mongering – it's fact. |
If you're old enough to vote, you have already lived longer than the typical large corporation. |
Your big company job is less secure today than it has ever been. 52% of Fortune 500 companies have disappeared in the last 20 years. |
Which means - you will likely outlive the one you're in now. |
 | Why you will probably live longer than most big companies - IMD business school for management and leadership courses | The tribulations of Blackberry, Yahoo or Twitter remind us that companies can and do disappear. The large companies of today are not the same as the ones of yesterday. The process of creative destruction highlighted by Schumpeter is still in action. Indeed, it is accelerating. |
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The future is You 2.0 |
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The shift to self-reliance is only gaining steam. |
36% of US workers already have some sort of gig work (Gallup) 50% of all professionals will have a career portfolio (OECD) 53% of corporate leadership are looking for outside roles (Forbes survey)
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So what are you waiting for? |
Independent gig workers (such as online platform workers and independent contractors) experience high levels of work-life balance, flexibility, autonomy, meaningful feedback and creative freedom. And that freedom has moved upstream. |
Senior leaders are dabbling in everything from advisory boards to fractional consulting, venture startups and even publishing their own content. Blending leadership and development with entrepreneurial and advisory roles. |
Today's business leaders are embracing their career portfolio and not just a career path. |
 | How Portfolio Careers Are Redefining Executive Success | The future of leadership and development will see the rise of portfolio careers and connected leaders embracing positions outside of their primary work. |
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This is exactly what I've been trying to say to the Launch Key community.
Our knowledge and experience have an incredible amount of value outside of the day job. Side hustles work at every age. |
if you just want a new job, you can find one of those. |
 | Want a new Job |
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But if you see the writing on the wall. Or you have finally had enough. Or you are just starting to plan your escape. |
You're in the right place. |
Readers get insight into late-career side hustles most weeks. I share tools that you might employ. In many cases the software costs are zero. |
Hopefully you find enough kernels to jump start whatever you're planning. Reach out of you have questions. |
Here are a few examples already on the shelves: |
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Lever up your knowledge. Dip a toe in the water. |
Get ahead of the big company decline by spinning up You 2.0. |
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Now go launch something 🚀 |
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Need help getting started? This Launch 🚀 kit guides you through market validation, customer definition and messaging examples to use your uncommon knowledge and create a standout product. Frame up your unique experience and authentic voice. (Aug '24 update) | | | | Digital Product Planning : $29 |
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| ❝ | | | To any entrepreneur: if you want to do it, do it now. If you don't, you're going to regret it. | | | | Catherine Cook, MyYearbook |
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Old School Wisdom |
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If you're working in a company or planning to start one, Collins classic is must read. The absolute best companies in his research were not trendy or flashy. But they created outsized returns for the long haul. |
Boring stuff here: steady leadership, focused hedghog concepts and a culture of discipline. 100% worth your time to implement in your own situation. |
 | Good to Great: Why Some Companies Make the Leap...And Others Don't | Jim Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years. |
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 | Beehiiv: The newsletter platform built for growth. | Starting a newsletter? Access the best tools available in email, helping your newsletter scale and monetize like never before. Get 20% off your first 3 months of a paid plan, after your complementary 30-day free trial. |
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Free Knowledge |
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Michael Zipursky gives away a blueprint for starting your own consulting business. |
What problems have you solved? What results have you delivered? |
 | How to Start a Consulting Firm From Scratch in 2024 |
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Recommendations |
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🧠Seven Deadly Stupidities : Discover the patterns that lead to failure and learn how to avoid them. |
❇️ StartUp Marketer Newsletter : Your cheat sheet for marketing news, insights & tips tailored for the startup space. |
📕 MGMT Playbook : Practical management insights straight to your inbox every Wednesday. |
🗃️ Dealroom Business Success Uncovered : Learn directly from billionaire entrepreneurs on how to grow a business. Join a community of 2,000+ innovators. |
🤓 Product-Led Geek : Get your FREE GROWTH TOOLKIT and join over 7000 founders and leaders learning how to scale their B2B software companies with product-led growth and product-led sales. |
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Visual Crapshoot |
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How to improve Launch KeyWhat content are you looking for? |
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Launch Key readers – thank you for your support and feedback. I appreciate each and every one of you as I work to build something you value. Remember, if there's anything you'd like to share — a recommendation, a story idea, or just a note to say hi, hit the reply button and fire away. | | | | ~ Rob |
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