Developer Shed Weekly SEO News for 2009-01-30

Trouble reading this message? Read it online.

January 30, 2009 Well, it's another week, and another issue of the SEO Chat newsletter. We have some interesting statistics for you this week that hint at the impact Google is making outside of search and SEO. It seems a recent survey showed that 40 percent of application developers working on open source projects plan to use cloud providers to deliver their services and of these, the majority, at 28 percent, plan to use Google App Engine to develop those applications. You can get the full story at eWeek. The tentacles just keep reaching, don't they? There's nothing terribly Cthulhu-like about the articles we published for you this week. Well, okay, actually, I lied about that. Wednesday's review focused on DeepDyve, a search engine that claims to cover the deep web and reach into areas even Google can't index. Speaking of Google, Tuesday's article helped you get a handle on that Goliath of a search engine by explaining several of its algorithms and what you have to do to please them. And we kicked off the week with a look at what it takes to create a memorable domain name today; if you haven't thought about this subject in a couple of years, you might want to stop by for a skim. After all, two years is an eternity in Internet time. If you haven't yet discovered all of the lovely SEO-related tutorials available on Tutorialized to enhance your knowledge, shame on you! This is a free resource; why not make the most of it? Those of you whose interests range beyond SEO will enjoy the other web- and developer-related topics we cover there as well. Don't forget that you can always create and upload your own tutorial to Tutorialized, thus sharing your wealth of wisdom. Remember, information wants to be free! Our Thread of the Week focuses on a simple area of SEO that's actually pretty easy to get wrong: anchor text. Fortunately, it's also easy to correct. All you need to do is think a little bit about what Google is really looking for, and how that would actually appear in practice. Finally, our Spotlight, just for readers of our newsletter, discusses the potential of microblogging social site Twitter as a marketing tool. We all know that it was one of many pieces of technology that Barack Obama used to excellent, perhaps even devastating, effect during his presidential campaign. What can it do for your SEO campaign? Scroll down to the Spotlight to find out. As always, thanks for reading. Until next time, SEO Chat Staff

ARTICLES Taking a DeepDyve into the Deep Web Google Algorithms Creating Your Domain Name SEO on Tutorialized SEO Thread of The Week SEO Chat News Spotlight TOOLS Get Our Content on Your Site with DevText! New Articles, Right To Your E-mail Developer Search NEW! Download a free trial of IBM WebSphere Message Broker V6.1 Download a free trial version of WebSphere Message Broker V6.1, an Enterprise Service Bus (ESB) built for universal connectivity and transformation in heterogeneous IT environments. WebSphere Message Broker distributes information and data generated by business events in real time to people, applications, and devices throughout your extended enterprise and beyond. Learn more. Hello World: WebSphere Service Registry and Repository Manage, govern, and share services across your organization by using WebSphere Service Registry and Repository. Follow the hands-on exercises to learn how to navigate the Web interface to publish, find, reuse, and update services. Learn more.

Sun Offers Free Training to All Students. Courses are available in a wide array of topics, including: *NetBeans GUI Builder, JRuby, JavaFX, and JavaME*. Also available are: Introduction to Solaris and OpenSolaris as well as an Introduction to Sun SPOTs. Learn More!> Sun Forums Collaborate, communicate, and leverage the expertise of developers worldwide. As an SDN member you can participate in over 200 forums focusing on Java, Solaris, and emerging technologies. Join Today!> Free Download Sun Studio software is widely used by enterprises across the globe to quickly deliver optimized, high-quality applications. Accelerate your development today with Sun Studio 12 software! Download Now!>

top

It's edgy! It's irreverent! It's all about technology! It's News You Can't Use, and you won't want to miss it! View this week's edition to learn the answers to these burning questions: News of the Weird is back and more useless than ever. Your unfinished work seen shaking its head in disapproval. China versus Google: Who would win? Jkim and Keith would like to show you. Jen bares all. Her emotions. Her delicious emotions. Watch the video!

ADVERTISEMENT

top

Taking a DeepDyve into the Deep Web by Terri Wells 2009-01-28 If the latest figures from Internet research companies can be believed, Google serves the needs of most web searchers most of the time. But serious researchers know that the web boasts nooks and crannies that even Google spiders can not reach. DeepDyve thinks it can help solve this problem. These secret caverns, nicknamed the "deep web," hide their content behind subscription-based firewalls. Mainly of interest to academics and researchers in specialized fields (such as law or medicine), these databases of information are expensive to build and expensive to maintain. Fortunately, their main clientele includes those with the money to pay for access: lawyers, large libraries, medical schools, major universities and the like. That is not quite so helpful for the individual, independent researcher. There are parts of the deep web that do not require a subscription, but a lone researcher may face other obstacles. Many important scientific papers do not receive a lot of links, regardless of their scholarly citations. This stymies the search engines usual approach to finding documents. So what can you do when you know the information is out there, but you just can not get to it by the usual means? Read Taking a DeepDyve into the Deep Web

ADVERTISEMENT

Are you a Developer with the skill and know-how to change the way we live through the use of Windows Embedded Products? Take a moment to "SPARK your Imagination" and listen to this exciting opportunity to earn a $15,000 cash reward for your product idea or win other unique prizes. Windows Embedded SPARK Contest

top

Google Algorithms by Ivan Strouchliak 2009-01-27 As SEOs, we spend much of our time trying to figure out how Google indexing algorithms work. This article will take a look at the techniques used by the search engine. We will cover latent semantic indexing, local inter-connectivity, link analysis, and more. We will discuss the implications of these algorithms, and what you should do to give them what they want to see. Latent semantic indexing is the science of natural language processing. LSI analyzes relationships between words and is designed to distinguish naturally written text from keyword-stuffed documents. Latent semantic indexing considers natural and synonymous relationship between words. For example, if you are examining an article about an airplane, LSI will look for synonyms: aircraft, plane, aero plane. It will also look for related words, which are NOT synonymous to the word, but are often mentioned when discussing airplanes: ailerons, turbulence, fuel, clouds, sky, roll, pitch, etc. Read Google Algorithms

ADVERTISEMENT

WINDOWS WEB HOSTING Innovation, stability and support: Gate.com's World Class Windows ASP NET Platform. Windows Web Hosting solutions like no other. Consider the bar raised

top

Creating Your Domain Name by Terri Wells 2009-01-26 With the Internet now a staple of our society, it seems as if everyone wants a web presence. If you dream of owning your own online business, you need to create a domain name. That is a lot more complicated now than it used to be, but you can still craft a winner if you keep a few points in mind. I nearly titled this article "It's the Brand, Stupid," because most of the articles I read on domain name selection focused on that point. If you are already selling a particular product or service - or you want to, and that is why you are starting your web site - you should include its name in your domain name. Obviously, if someone else owns the trademark, you can not use it without permission (do not even think of including Coca-Cola in your domain name!). But if you own it, by all means go for it. Say your name is Sam Goldstein, and you make really gorgeous outdoor fountains. You could try for a number of different domain names, depending on which one was most evocative of your business and most likely to appeal to your customers: goldsteinfountains .com, thatfountainguy .com, fantasyfountains .com, and I could easily go on. Brainstorm and see what works. Read Creating Your Domain Name

Check out the amazing tutorials from IBM developerWorks and see what all the buzz is about! IBM Rational Project and Portfolio Management certification training e-kit Get free PMI training in the IBM Rational Project and Portfolio Management certification training e-kit. As a member of the Project Management Institute's (PMI's) corporate council, IBM has more than 12,000 PMI-certified project managers and has been honored for its educational programs. Now, you can learn more about the difference that IBM's project management curriculum makes with six free courses based on IBM's best-practices processes and tools. Download the updated IBM Web 2.0 Developer eKit today! Take advantage of open, flexible Web 2.0 technologies, like social software and mash-ups. The IBM Web 2.0 Developer eKit has been updated with the latest best practices & technologies from IBM. The eKit is available at no charge and provides resources to help you effectively build and apply Web 2.0 technologies to gain a competitive advantage. This eKit includes podcasts, developerWorks articles, demos, webcasts, case studies and alphaWorks emerging technologies. Rational Asset Manager eKit Learn how to do more with your reusable assets with the free Rational Asset Manager eKit. The eKit includes demos on how Rational Asset Manager tracks and audits your assets in order to utilize them for reuse. Plus you'll find white papers and a Webcast that discuss the challenges of a Service Oriented Architecture and how Rational Asset Manager can provide quick and effective solutions. IBM Rational ClearCase Innovator Series Learn from the best! Find out how developers use Rational ClearCase to be more flexible, innovative and deliver higher quality code in the Rational ClearCase Power Users eKit. This complimentary eKit provides a collection of materials, like articles, whitepapers, and demos that can help you become a power user of Rational ClearCase. Download the free Web Application Security eKit Discover how IBM Rational AppScan Standard Edition can help you detext vulnerabilities in your web applications in the Web Application Security eKit. IBM Rational AppScan is a leading suite of automated web application security solutions that scan and test for common Web application vulnerabilities. The new Web Application Security eKit provides you with valuable resources, including white papers, demos, and additional information on the benefits of testing your Web applications. IBM Rational Systems Development Solution eKit With IBM Rational Systems Development Solution, you can deliver products faster with higher quality. Within this kit, Read the "Model Driven Systems Development" white paper to see how to improve product quality and communication. Then check out the rest of the e-Kit to learn more about important topics that can affect the success of any software project through customer examples, tutorials, informative Webcasts, and best practices for designing, building and managing systems. From start to finish, at every stage in your projects, Rational Systems Development Solution can help your company reach its full potential. Download a free trial of Lotus Quickr 8.0 Visit IBM developerWorks to download a free trial version of Lotus Quickr 8.0, which enables collaboration by transforming the way everyday business content such as documents, rich media, photos, and video can be shared. Lotus Quickr makes it faster and easier to share content of all types (not just documents) within virtual teams. It is designed to make it easier to collaborate across organizational boundaries, while continuing to work within the context of familiar desktop applications. Evaluate IBM Lotus Sametime Standard V8.0 Visit IBM developerWorks to download a free trial of the latest release of IBM Lotus Sametime Standard V8.0. Lotus Sametime Standard V8.0 is a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration.

top

Tutorialized is dedicated to programming, designing, and many other tech related tutorials. Submit Your Tutorial Today! Google Adword Campaign How to build your own Google Adword Campaign. Easy to follow set of instructions. Read the tutorial. How to Promote Site to Increase Traffic SEO is about promoting your site. Read the tutorial. Easy Search Engine Friendly URLs with mod_rewrite Create search engine friendly URLs easily with mod_rewrite. Read the tutorial. How Search Engines Operate How search engines and its spiders actually work? Read the tutorial. SEO and Link Building for Quality Traffic Build quality traffic using your keywords! Here is how! Read the tutorial. Make Engines Read Keywords Force search engines to read your keywords. Read the tutorial.

How can this SEO Newsletter be better? What do you like or dislike about this issue? Is there a topic you want to learn more about? What issues in search engine news are important to you? We'll consider your suggestions and ideas for improvement, so please email us. Email us.

top

For this week's thread we're keeping it simple with a question and answer about anchor text for links. Remember what Google is really looking for, and be sure to stop by the thread to join the conversation. x-termin8or Question about link anchor text Say I wanted to optimize one of my websites for the keyword "window cleaning London." Would it matter if one of my keyword's anchor text was "window cleaning in London"? Does the "in" make any difference or does Google ignore it? SEO_AM Makes almost no difference at all. Ensure that you vary your anchor text so that it would appear natural, e.g. window cleaning in London, London window cleaning, or London's best window cleaning, etc. x-termin8or Ok, so right now to confirm this is what I am thinking to do: When getting links back to my site I make sure the main anchor text in most of the texts is "window cleaning London" and then in various other links have other similar anchor texts so that Google doesn't think the links are unnatural or that anything dodgy is going on. SEO_AM You got it! Posts from this thread may have been abridged or removed. Forum members are responsible for the content of these posts. Read the full thread.

SEO Writers Wanted for SEO Chat Are you looking to write feature articles about SEO industry trends? In addition to being paid for your articles on SEO Chat you get your name in front of over 500,000 individual readers that access our site every day. Find Out More...

top

Can Twitter Help Your Bottom Line? With members of the SEO Chat forum prepared to examine any new technology for its potential marketing advantages, it was only a matter of time before someone started asking about Twitter. For those who are not in the know, Twitter is a microblogging site. Entries are limited to 140 characters, and often made by people on the go, posting text messages from their cell phones about whatever they happen to be doing. Users can follow other users whose Twitter stream attracts their interest. Barack Obama took this apparent tool for time-wasting and unleashed its true power. He posted tweets that were followed by many of his supporters, building morale and helping everyone stay in touch and on the same page. So what can Twitter do for someone who's not trying to get elected to the highest office in the land? Specifically, if you're a company that sells products online or looking to build an email data base, is Twitter even relevant? It might not be, especially if you're not based in North America. One of our SEO Chat forum posters noted that Twitter turns off SMS capability outside of the US, making it much less useful. He went on to note that Twitter is only effective with a fan base. If you do have one, you can do some useful things with it, such as promote a cool event you're holding at a coffee house, or raise your visibility at a conference. Another poster noted that Twitter is helpful for getting traffic, but not back links, so it won't raise your visibility in the search engines. Respected forum member seogoat observed that Twitter is a medium to help spread great ideas, and that Without the likes of social networking sites like this, the websites, solutions, services and ideas would not spread as fast as they do. If your site is heavily focused on content, then, and especially if you have a blog with a following, you might be able to benefit from using Twitter. SEO Chat's forum gadfly fathom predictably laid it out plainly: it all depends on whether your products and services are aligned with the needs and desires of the people who use Twitter. Like SEO Chat, Twitter has its own following. But just like SEO Chat doesn't offer great leads (or links) to people in the interment industry like funeral homes, cremation services, or urn sales, Twitter isn't going to help you in marketing unless your products and services appear to the average user of Twitter, he noted. Additionally, as with any social networking site, you need to invest the time to become known to its members and even if this isn't a monetary investment, it is costly in other ways even when it's free, fathom observed. So don't just jump on the Twitter bandwagon; consider what you have to offer, and whether your target audience regularly uses the microblogging site, before you even make your first tweet. Time is one valuable resource you can't afford to waste. Good luck! Read the full thread.

Advertising Advertise in our SEO newsletter and reach informed SEO and search engine marketing professionals! For advertising information, contact us. Unsubscribe If you don't want to receive our emails, please unsubscribe. An email will be sent with additional instructions to confirm your unsubscription.