Salon City's Beautymaker Net News

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PEOPLE MAKING NEWS
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Hair: Cutting Room Creative Art Team. Stylist: Darren Knight. Makeup: Emma Miles.
Photo: Rick Dodds. We strive to produce beautiful, thought provoking imagery that
inspires and captivates the audience, creates graceful drama and leaves a lasting
impression. Products: L'Oreal Professional [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsT5vdJ5yJvjCMLiFmrTZMxXzbIoAgv_ON32vMn2Q_V2Y-U1Vtu2aTG_getJgUS1WeROOw9vcJmBFYEtAJWTWOT565mzGvGAzQbemkIV79c5NdQeRqQh1KhA]
ISBN Attendees
"Are In The House"
[Power Players]
BE Logo [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsRh9y9OeRjPqrbp6WdG1X1sa48u-yaPhbLqdbHsZE-Hcj_0ydqvcKfsVv0vo6RhvyirxpSTmbJmHOhyBgt6VaF4OKWJAOGy7rTFmsnwfRJMRHsklrg3PIZdy5oij4e61kLPLTONxx6cojsVN14ymhtG]
Beauty Entertainment Magazine Swooped into Last Night's Opening Social Event of
ISBN's "Connect for Success" conference at the uber-plush Terranea Resort in Rancho
Palos Verdes.
This was a "less is a LOT more" power-crowd of beauty pros that collectively generate
over
10 Billion Dollars of Business.
It was $$$^^^$$$ Fab!
(BE! Connected with ISBN Leaders)
From what we heard, it sounds like everyone wants to know what salon owners are
thinking today. How do they want to be serviced? What tools of marketing do they
prefer? How are they transforming their business with advertising, branding and
social networking?
Business growth appears to be brisk. There was an optimistic energy in the crowd
that BE! felt right away. BE! thanks Beauty Power-Pros we talked to for their comments:
George Schaeffer, Karl Heinz Pitsch, Paul Brown, Margaret Burmeister, Mel & Roberta
Kleiman, Vanderlei Tibolla, Mike Heinz, Dottie McKinley-Soressi, Randy Ferman, Jayne
Morehouse, Christopher J. Sanders, John Fason, Aerial friends and more +++.
THE WEEKEND AGENDA
Owners and key managers from North America's top salon and spa companies are attending
the "Connect for Success" at the International SalonSpa Business Network's (ISBN)
2010 Conference, May 2-4, at the Terranea Resort in Rancho Palos Verdes, CA.
The event is featuring two powerful keynotes-Accountability-based Leadership and
Social Media Simplified-a power panel of key industry leaders, eight essential
round tables, Speed Meetings with vendors, plus plenty of time for the ISBN's signature
networking. Formerly known as the International Chain Salon Association, the group
represents leaders and senior executives from companies owning and managing from
two to more than 12,000 salons and/or day spas.
"The last 12 months have challenged us more as salon owners than any in history.
The only thing we know for sure about the next 12 is that how we do business must
continue to evolve in order for us to survive and grow. That's why it's more important
than ever for us to discuss what's working, what's not and how we go forward," says
Gordon Logan, ISBN president. "I've been attending ISBN meetings for more than 20
years, and my business has grown in ways I never imagined as a result-regardless
of the economy-thanks to what I've learned from my ISBN colleagues. Whether they
operate thousands of salons or a couple of spas, the senior management of companies,
including Charles Penzone Salons, Paul Brown Hawaii, Philip Pelusi Salons, Gould's
Salons and Spas, Regis, Fantastic Sams, JCPenney Salons, Chatters Canada, Ulta and
more, are here. While each company has its own personality, culture and unique approach
to business, we all share the same goals-creating wonderful career opportunities
for our teams and helping consumers look and feel their best with professional
salon and spa services and products."
ISBN LEGEND AWARD
GOES TO GEORGE SCHAEFFER
GeorgeSchaeffer_2 [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsTHr4lXSHxxMV2tUWXvVfJBoLm2QH_GD6gZptOAICFfhIQYQmyglo4v4OuYyuichlkgxVOG-ff1Le3IFCKVRSrUizOkaEE02Gc=]ISBN
is proud to present the 2010 Legend Award to George Schaeffer, president and CEO
of OPI. Under his guidance, OPI has turned the care of hands, feet and nails through
professional products and services into a profit center for salons. The company
has grown by continuing to keep nail professionals and their clients on the forefront
of innovation, with an entire range of quality products for hands, feet and nails.
Today, OPI is distributed in more than 100 countries. Past recipients of the Legends
Award have included Vidal Sassoon, John Paul DeJoria and Paula Kent Meehan.
Platinum Sponsors:
American Crew/Colomer USA, John Paul Mitchell Systems, L'Oréal Professional Products
Div. (Redken, Matrix, L'Oréal Professionnel, Mizani)
Gold Sponsors:
Equibal Labs, TIGI
Silver Sponsors:
Alterna Prof. Haircare, Conair/Rusk/Satin Smooth/Yellow Dog, Ennoview, OPI, Sexy
Hair
Bronze Sponsors:
AG Hair Cosmetics, Barbicide, Direct Beauty Express, Farouk Systems, GoLoyal, HairUWear,
Instant Evaluate, Macadamia Natural Oil, Millennium by HARMS Software, Mirabella
Beauty, P&G Salon Professional, Paul Brown Hawaii, Salon Biz, Salon Centric, Schwarzkopf
Professional, Sharkfin Shears, Takara Belmont, Your Name Professional.
Salon
City - More Content - Faster!
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Image Is Everything
BE! IS BOOKING SPACE FOR SUMMER.
Email us [mailto:info@saloncity.com]. BE! Brands the Stars!
BE!_COVER_April2010 [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsRh9y9OeRjPqrbp6WdG1X1sa48u-yaPhbLqdbHsZE-Hcj_0ydqvcKfsVv0vo6RhvyirxpSTmbJmHOhyBgt6VaF4OKWJAOGy7rTFmsnwfRJMRHsklrg3PIZdy5oij4e61kLPLTONxx6cojsVN14ymhtG]
Click on Cover.
Enjoy a complimentary
digital copy of
BE! Magazine in print.
Our Gift To You.
As a VIP Reader of
Beautymaker Net News!
Our Upcoming
Issue Features
Top Salons
in ISBN's Influence
Steven & Annie Casciola [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsQ4nC_0fS5-wl6kB-2MIV9zMQiNFQn-ynBS-NL9uZ31I3mGO6zkx_QSp1eeoZdSRZ6Tnu7_6AySsY78i1fxXDVee3xik-po453ZBKCJWqU-BQ==]Remember*
- whether it's world beauty, film, music, art, travel, literature, pop culture,
politics or America's Spirit, Salon City is "Where Beauty Reigns!"
Have a Fab Day! Have a "power" business week!
Steven & Annie Casciola, Salon City's Founders
steve@saloncity.com [mailto:steve@saloncity.com] and annie@saloncity.com [mailto:annie@saloncity.com]
(Steven, Annie, Penuchi)
True Beauty
Get The Spin.
*Visit Salon City Blog [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsTytlflzR6xA1Caa1iplL1uUexickBFxiv6wfuVnY6sm1DqS8CEVtB8pP7lvIpraFNom3Wb6fprnfd1BPDZGmV64ogwAoyKMmLkCPrxB5rIYv3a6ZJIeFFM],
"The Beauty Politic"
Salon City Reports the News
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Send your STORY ideas and 'HOT looks to Salon City at editor@saloncity.com [mailto:info@saloncity.com].
Salon City publishes editorial tips, styles
and ideas by Beautymakers in BE! issues.
Visit Salon City at www.saloncity.com [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsRWsJT9Eb_IEIaoEEs-oMxWumni5NNThf3M-NGevRsZz3XvW979YXOz_cRWjtftD62C_G4yNF9UgGvC7yjnW0XGdFaEujZOXxrROLcJpK9hoQ==]
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SCN 2 LOGO [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsRWsJT9Eb_IEIaoEEs-oMxWumni5NNThf3M-NGevRsZz3XvW979YXOz_cRWjtftD62C_G4yNF9UgGvC7yjnW0XGdFaEujZOXxrROLcJpK9hoQ==]To
Report News Contact:
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info@saloncity.com [mailto:info@saloncity.com]
888-LA2-FAME
Salon City [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsRWsJT9Eb_IEIaoEEs-oMxWumni5NNThf3M-NGevRsZz3XvW979YXOz_cRWjtftD62C_G4yNF9UgGvC7yjnW0XGdFaEujZOXxrROLcJpK9hoQ==]Beautymakers
and top independent salons and distributors
( SCN [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsRWsJT9Eb_IEIaoEEs-oMxWumni5NNThf3M-NGevRsZz3XvW979YXOz_cRWjtftD62C_G4yNF9UgGvC7yjnW0XGdFaEujZOXxrROLcJpK9hoQ==])
are known for introducing new and exciting professional brands to salon
clients. See SC's and BE!'s [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsRWsJT9Eb_IEIaoEEs-oMxWumni5NNThf3M-NGevRsZz3XvW979YXOz_cRWjtftD62C_G4yNF9UgGvC7yjnW0XGdFaEujZOXxrROLcJpK9hoQ==]
entertaining web show, Hollywood CeleBeauty [http://r20.rs6.net/tn.jsp?et=1103357841337&s=14280&e=001w3fjJrnXzsRWsJT9Eb_IEIaoEEs-oMxWumni5NNThf3M-NGevRsZz3XvW979YXOz_cRWjtftD62C_G4yNF9UgGvC7yjnW0XGdFaEujZOXxrROLcJpK9hoQ==],
for more.
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