How to keep the app from destroying the mobile web

February 1, 2011 issue Forward this newsletter  |   Subscribe  |   View online

How to keep the app from destroying the mobile web By Adam Broitman The app economy is taking off, but is the walled-garden approach sustainable as marketers race to add value? See why it might be time to rethink this strategy, and consider a simplified way of engaging consumers. Search marketing's best and worst: 3 case studies By Melanie Mitchell Your search engine marketing determines what people see when they look for your brand online. Check out these examples of both winning and losing strategies. LATEST BLOG POSTS More posts Exploring the power of brand storytelling with David C. Edelman By Gretchen Hyman iMedia caught up with David C. Edelman for a sneak peek at some of the brand strategy and management insights he's planning on sharing with attendees at the upcoming March Brand Summit. A partner and global co-leader of the Digital Marketing Strategy... Ad Privacy and Compliance: Making the Right Impression By Max Mead This fall, online consumer privacy took center stage with the launch of the online advertising industrys first major coordinated step to self-regulate practices related to the use of online behavioral data. The initiative was broad in scope, led by a... The Revolution will not be on Facebook By Andrew Edwards . . .or at least not the part where the dictator does the perp walk on his way to paradise in a lofty chalet somewhere far, far from the Pyramids.Not to make light of important affairs shaking one of the world's most strategic and most ancient... FIVE WAYS BRANDS CAN BECOME A “TRUSTED SOURCE” OF MEANINGFUL MEDIA CONTENT… By Bob Wheatley By Robert WheatleyOne of the greatest marketing evolutions in the Internet era: brands have acquired the ability to be content creators publishers, producers of their own media. This fits perfectly with the other great strategic upheaval -- brands... blog More posts And So Begins Start-Up Watch – Company of the Day By Jim Nichols Today begins a new experiment. Ordinarily this blog is active for just a few weeks a year, during the ad:tech NY and ad:tech SF events. But starting today, I am going to be posting a “Start-up... Learn more about ad:tech » Register for the next event » LATEST COMMENT The icon system--as anyone working in the digital ad business should recognize--fails to effectively inform and empower consumers about how the data collection process works. Legislation is required to ensure consumers have a real choice when it comes to protecting their... Jeff Chester on: How we can avoid oppressive do-not-track laws MOST READ ARTICLES 1. 9 new rules for YouTube marketing 2. 7 tragic SEO oversights 3. 7 ways to make SMO work in the post-Google age 4. 4 reasons you blew the RFP 5. 5 ways social media will change your marketing plan SUMMIT COVERAGE More photos Michael Salat, Director of Sales - East Region, Marin Software David Lozovsky, President, Walk Light Media See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Mar 6-9, 2011 Lost Pines, TX Summit info Breakthrough Summit Mar 20-23, 2011 Miami, FL Summit info iMoms Summit May 1-4, 2011 Amelia Island, Florida Summit info   Advertisement     LATEST JOBS More jobs Direct Response Media Online Planner/Buyer SEM Specialist Freelance Account Executive Digital Media Supervisor Digital Associate Media Director Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: John Swords Partner and Ringleader, Circ.us See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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