Why DSPs need to open up, or shut up

April 29, 2011 issue Forward this newsletter  |   Subscribe  |   View online

Why DSPs need to open up, or shut up By Ari Buchalter, PhD Every DSP claims to have an "algorithm" for RTB, but they can't all back it up. Consider these insights on why algorithms are important and how to tell if your DSP really has one. A secret concern in the data leakage story By Paul Pellman Getting a hold on your ad campaign data can be a tough task. Check out these four steps you can take to get a firmer grip. Media Motion: Operative Media, VivaKi, and TagMan Announcements by Arnold Worldwide, R/GA, and Clearspring Technologies, plus other news about industry hires, partnerships, and launches. LATEST BLOG POSTS More posts Video's Velvet Revolution By Doug Weaver Its getting to be a familiar script. For decades an entire society, its economy and its future remains under the thumb of an authoritarian system. The regime limits choice, promising instead stability and predictability in day-to-day life. Opposition... Better Mobile Measurement = Perfecting Tracking and Privacy By Jennifer Okula Mobile measurement may mean different things to different people: mobile site or application analytics, post-view behaviors, conversions, or branding ad effectiveness just to name a few things. There is no question that marketers want to measure... It's the User Experience, Stupid By Roger Marquis This photograph was sent to me by Patrick Donnelly of QRArts, and illustrates the point that user experience should and must be on top of mind when developing and implementing a 2D barcode-based advertisement or campaign.Let me set the scene. The... The Link Between Lead Nurturing and Buyer Experience Marketing By Tony Zambito Image by kardboard604 via FlickrThe new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. One approach whose value is on the rise is that of Lead Nurturing. Its no...  blog More posts Start-Up Watch COD: Analog Analytics "democratizes" daily deals with a white label solution for media companies By Jim Nichols Billions of words have been written about the financial troubles of traditional media companies. While most of these entities have established websites with growing traffic, the declines on the... Learn more about ad:tech » Register for the next event » LATEST COMMENT No argument regarding the power of SMS "conversations", but I think you're giving Facebook "Likes" short shrift regarding their possibility for interaction. A "Like" isn't just a "hello" but results in a "subscription" to messaging and interaction through the Facebook ... Frank Patrick on: The shortcomings of Facebook "likes" MOST READ ARTICLES 1. 5 new online media-planning rules 2. Top social media platforms for businesses 3. The shortcomings of Facebook "likes" 4. The 10-minute guide to digital out-of-home 5. 7 habits of highly effective tablet marketers SUMMIT COVERAGE More photos Scott Loos, Director, Sales - Southwest, YuMe Anshu Dua, VP Business Development, Yume Ujjal Kohli, CEO, Rhythm NewMedia See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit May 1-4, 2011 Amelia Island, FL Summit info Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Brand Summit Jun 12-15, 2011 Albuquerque, NM Summit info   Advertisement     LATEST JOBS More jobs Digital Media Strategist Sr Analyst, Paid Search Marketing Associate Director (Site Analytics) Strategist, OMD Latino Intern, GE-OMD Summer Incubator Program Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Carrie Coffee Director, Sales, 4INFO See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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