Google chairman Eric Schmidt (News - Alert) has invested another $1 million in Eyeview Digital, a four-year-old startup that specializes in online video advertising technology, according to Globes. The current round of financing, run through Schmidt's investment firm, Innovation Endeavors, brings the former CEO's total investment to $1.5 million.
Israeli startup Eyeview Digital creates technology that enables advertisers and agencies to deliver targeted and highly personalized online marketing videos to consumers. Companies that partner with Eyeview Digital can create different versions of advertisement videos and have them delivered to users based on predetermined parameters, such as location, time, weather, demographics and online behavioral information... Read More
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