- Get Prospects to Come to You--Start Podcasting - A RainToday Podcast with Todd Schnick
- Don't Push: Create a Content Marketing System that Pulls Buyers to You - By Joseph Riden
- Promoting Your Business with People Power - By C.J. Hayden
- Your Bad Mood Is Affecting Sales - By Colleen Stanley
- Cold Calling Strategies Kit: How to Turn Cold Calls into Hot Sales Leads - By RainToday
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This Week on the RainMaker Blog:
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Get Prospects to Come to You--Start Podcasting - A RainToday Podcast with Todd Schnick
Chasing after prospects is hard work, not to mention miserable, as you try to get through their gatekeepers. But when you produce podcasts, interviewing people in your target market, something changes--prospects come to you. Listen as Todd Schnick, founder of The Intrepid Group, discusses how businesses of any size can--and should--use podcasts to develop new business. Click here to listen.
Upcoming Event
What It Really Takes to Become a Rainmaker
A RainToday Webinar with John Doerr, TOMORROW at 2 p.m. ET
There are key factors--some plain to see and some hidden deep beneath the 
surface--that separate the rainmakers--the elite in business development--from the rest of the pack.
If you want to learn what separates the best from the rest, join this live webinar with John Doerr, President of RAIN Group, and co-author of the breakthrough new book Rainmaking Conversations.
In this webinar, you'll learn:
- The 4 crucial elements that propel rainmakers forward
- How to avoid the most common mistakes that kill sales
- How to generate initial conversations and move them to the close
- How to make the transition from service provider to rainmaker
*Bonus! All webinar attendees will receive a free excerpt from Rainmaking Conversations written by John Doerr and Mike Schultz. In addition, five lucky attendees will receive a copy of Rainmaking Conversations.
Learn More and Register
Don't Push: Create a Content Marketing System that Pulls Buyers to You - By Joseph Riden
If you're like most service professionals, cold calling prospects is the last thing you want to do. But you have to do something to bring in new business. Consider instead a content marketing system that pulls buyers to you. In part one of this four-part series, Joseph Riden explains how to set up your system and offers content ideas. Click here to continue.
>> Get RainToday's Case Study Ebook: 10 Content Marketing Success Stories
Promoting Your Business with People Power - By C.J. Hayden, Contributing Editor
In a world overloaded with marketing messages, personal endorsements can be the key to marketing success. Follow this advice from C.J. Hayden to create a word-of-mouth campaign that increases your reputation and sends new business your way. Click here to continue.
Create a Referral System
Your Bad Mood Is Affecting Sales - By Colleen Stanley
It may sound a little "woo woo," but your level of optimism plays a key role in your sales success. Optimistic salespeople sell more, while pessimistic salespeople struggle to make any sales. That's because when people are in a certain mood, that mood is communicated to others. Consider these four traits of optimistic salespeople. Do you have them? Click here to continue.
Cold Calling Strategies Kit: How to Turn Cold Calls into Hot Sales Leads - By RainToday
Cold calling, especially when it's targeted, can be a tremendously effective sales tactic. This multimedia kit, composed of advice and tools from some of the industry's top experts, takes you step by step through the best strategies for cold calling. Start by understanding the essentials, then use the tools provided to put those techniques to work. Click here to continue.
Product Feature
How to Develop a Value Proposition That Sells Kit
This comprehensive Value Proposition Kit includes:
- 7 action-step worksheets you can use to develop a value proposition that opens doors and wins clients at higher margins
- Real-world value proposition examples that have brought in new business
- Specific how-to advice to create a successful value proposition
- 6 common value proposition mistakes to avoid
Plus, learn the 6 building blocks to craft your value proposition, 3 components of successful value propositions, misconceptions around the "USP," and more.
Download the Kit
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