The serious shortcomings of Facebook Messages

May 2, 2011 issue Forward this newsletter  |   Subscribe  |   View online

The serious shortcomings of Facebook Messages By Jeff Rohrs Facebook's entry into email set off alarms for marketers who have long worried about what Facebook's meteoric growth would mean for the email channel. Here's why they have little reason for concern -- at the moment. Debunking 3 common cookie myths By Jay Habegger Our industry is rather misguided about cookie practices. Let's explore the truth behind several misconceptions. LATEST BLOG POSTS More posts Ice Cream Bars Hate Women By Osas Obaiza This new spot from Klondike doesn't look to play well with the female demographic. You would think that a chocolate company would be the last brand type to take a jab at women and instigate age-old advertising stereotypes. I mean isn't it... Creativing :: Mark Zuckerberg's 30 second MBA, Mind control apps, and is Color the next Twitter? By Doug Schumacher The latest in new media marketing strategies and tactics:Mark Zuckerberg | 30 Second MBA [VIDEO]I really like this. Innovation is a process, not a lightning bolt. Great perspective from one of the true visionaries in business today.Why Color May Be... The WebTrends Identity Crisis By Andrew Edwards I have been serving web analytics customers for about nine years now. Most of that time I have also known WebTrends quite well--as an offering as well as a company. Disclosure: my company is a partner with WebTrends, as it is with some of the other... The Similarities Between Toilet Paper, Technology & Data By Steve Parker, Jr. A friend of mine recently posted on his Facebook update: You can tell if a business really cares about its customers & employees by the quality of toilet paper they have in their bathroom. I saw his post and thought to myself, Yep, its true and...  blog More posts Start-Up Watch COD: Emdigo's Get-It simplifies and streamlines mobile app distribution efforts By Jim Nichols Once a brand or publisher has an app, the real battle begins: getting it in enough hands to deliver the impact it was intended to provide. But with hundreds of thousands of apps available, it can be... Learn more about ad:tech » Register for the next event » LATEST COMMENT Agreed with above. A like is good, but just like any other aspect you shouldn't put too much stock into one variable. Each one is different. Find what works best with your audience, and reach them there.... Spencer Broome on: The shortcomings of Facebook "likes" MOST READ ARTICLES 1. 5 new online media-planning rules 2. Top social media platforms for businesses 3. The shortcomings of Facebook "likes" 4. 7 habits of highly effective tablet marketers 5. Why DSPs need to open up, or shut up SUMMIT COVERAGE More photos Jahn Wolland, Director, Specialists Sales- Video, Microsoft Advertising Audrey Sudran, VP, Account Director, Communications Media, Inc See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit May 1-4, 2011 Amelia Island, FL Summit info Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Brand Summit Jun 12-15, 2011 Albuquerque, NM Summit info   Advertisement     LATEST JOBS More jobs Regional Sales Director Digital Media Strategist Sr Analyst, Paid Search Marketing Associate Director (Site Analytics) Strategist, OMD Latino Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michael Rosen Vice President, Internet & Mobile Sales, AT&T Advanced Ad Solutions See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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