3 ways to segment your Facebook fan base

June 2, 2011 issue Forward this newsletter  |   Subscribe  |   View online

3 ways to segment your Facebook fan base By Scott Meldrum It is critical for marketers to understand who their Facebook audiences are and how to reach them in more targeted ways. Read on to better understand the key audience "types" on Facebook. A new approach to media buying By Chris Kane Deciding on the right "when and where" to market your brand is the keystone to a successful campaign. Use the following tactics to outmaneuver your competition in the media buying process. Your checklist for effective website testing By Pete Olson If you aren't testing your website, you could be missing out on crucial customer feedback. Here's how to get the lowdown on what customers want from your site. 3 tips for dominating the local-social group By Daisy Whitney Daisy Whitney presents three guidelines that marketers should keep in mind when approaching group deals on sites such as Groupon and LivingSocial. LATEST BLOG POSTS More posts The Trouble with 'Spaces' By Doug Weaver A few weeks back, Ad Age asked its online readers a provocative question: Do you think agency is a dirty word? In its Agency Issue published the same week, one headline asked When Did Agency Become the Thing Nobody Wanted to Be? while another called... Print Is Still a Strong and Viable Ad Medium By Rob Reif When we hear the words interactive advertising we naturally think of the web, whether its deployed on mobile phones, tablets or PCs.Thats why many people in the advertising and marketing industries have to be reminded that print, as in hard-copy...  blog More posts Start-Up Watch COD: FeedHenry offers strong security in a publish-to-many app solution By Jim Nichols Ive used this space in the past to talk about the challenges of publishing apps across many platforms like iOS, Android, RIM, Symbian, and WIN 7. It takes a lot of time, and costs a lot of money. And... Learn more about ad:tech » Register for the next event » LATEST COMMENT Practical nuts-n-bolts How-To article, Jason! Should we call you "Spielberg" OR "Max Headroom"???... M.E. Marra on: 7 insanely affordable video marketing tactics MOST READ ARTICLES 1. 7 insanely affordable video marketing tactics 2. 5 awesome ways brands are using location-based marketing 3. Free analytics tools you should be using 4. 9 social media questions you're afraid to ask 5. 5 trends that could take down Facebook SUMMIT COVERAGE More photos Joseph Porcellini, VP Sales, Seeking Alpha Joe Migliozzi, Managing Director, Digital Media, Mindshare Ted Moon, President/Founder, Pathfinder Interactive See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info   Advertisement     LATEST JOBS More jobs Ad Sales Marketing Manager Director, Digital Media Assistant Analyst Senior Analyst Digital Strategist Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Daniel Harrison VP, Regional Sales, Mediaplex See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

The email address for your subscription is ignoble.experiment@arconati.us. To change your subscription preferences or unsubscribe, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.