- How to Sell around Budget Constraints - By Landy Chase
- 2 Forces that Drive Professional Services Sales - A RainToday Podcast with Harry Beckwith
- 3 Strategies that Turn Your Book into a Revenue Machine - By Vickie K. Sullivan
- Content Marketing Plan in Place--Now Create Some Content - By Joseph Riden
- How to Write and Market a White Paper - A RainToday Eguide
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How to Sell around Budget Constraints - By Landy Chase
In most cases, budgets are guidelines--and nothing more than that. You can get around this constraint by conducting a thorough needs analysis and making sure you are dealing with the decision maker. Follow this simple proposal strategy to get decision makers to push aside the budget and purchase what you suggest. Click here to continue.
Working around Buyer Budgets
New Book
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Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales.
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2 Forces that Drive Professional Services Sales - A RainToday Podcast with Harry Beckwith
When firms are equally competent in the services they provide, two things compel a buyer to choose one firm over another: comfort and passion. When someone feels comfortable with you and sees you are passionate about what you do, they will want to work with you. Listen as Harry Beckwith, author of Selling the Invisible and Unthinking: The Surprising Forces Behind What We Buy, discusses how firms can use those forces to increase sales. Click here to listen.
3 Strategies that Turn Your Book into a Revenue Machine - By Vickie K. Sullivan, Contributing Editor
You invest a lot when you write a book. You give up revenue opportunities while you write and then you give more time and money to publish and promote it. You deserve a return on your investment that is more than kudos, applause, and 15 minutes of fame. Follow one of these strategies, and your next book can bring in what you really are in business for: cool clients, promising opportunities, and a bigger bottom line. Click here to continue.
Before You Publish a Book
Content Marketing Plan in Place--Now Create Some Content - By Joseph Riden
With your content marketing plan in place, it's time to start creating content and let the world know about it. Follow the steps in part two of this four-part article series to set up a blog platform, publish your articles, and email content to subscribers. Click here to continue.
Read Part One in the Series:
Don't Push: Create a Content Marketing System that Pulls Buyers to You
How to Write and Market a White Paper - A RainToday Eguide
White papers are one of the most effective offers used by professional services firms to generate new leads for their services. A well-written white paper allows you to demonstrate your expertise in a way that provides value to your prospects. But writing the white paper is only half the story. You must get it into the hands of decision makers. This eguide contains best practices, samples, templates, and tips you can use when writing and marketing your white paper. Click here to continue.
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