Why it's all about capturing dynamic demand

Special iMedia edition: A series of sponsored Spotlight sessions presented to Summit attendees. Why it's all about capturing dynamic demand Critical changes in consumer behavior have made capturing dynamic demand the critical task. In short, the job of a senior marketer has become demonstrably harder. Here's how DataXu can help. Measuring attribution in a way that makes sense The digital marketing industry is filled with algorithms and equations that don't make sense outside of an accounting model. Find out how to accurately appraise your campaigns. The most expensive marketing mistake Not being prepared for privacy legislation could be financially disastrous for your agency. TRUSTe sheds light on upcoming privacy bills and explains how it can help. Full Summit Coverage:  ARTICLES | PHOTOS

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