   | | - Facebook revamp boosts brands' reach, reduces frequency, study finds
Facebook's recent overhaul has increased brands' reach in terms of the total number of people that see any given message, but has reduced the frequency with which any given user sees a brand's promotions, according to a PageLever study. "Facebook is showing you to more people but less often per person. I would say it's actually much better for brand pages now. As a marketer, I'd totally rather reach more people," says Jeff Widman, co-founder of PageLever. Advertising Age (tiered subscription model) (10/31)       |  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Network Update |  | | |  | - Geo-social apps look beyond the check-in
Location-based social services such as Booyah, Gowalla, Scvngr and Loopt are overhauling their business models in a bid to win investors. Booyah is focusing on social gaming, Gowalla has repositioned to focus on travel, Scvngr looks to incorporate loyalty programs and Loopt is aiming to break into the daily-deals market. "We've made some tough calls to get back on track," says Booyah CEO Jason Willig. ClickZ (10/31) - Qantas faces Twitter backlash following response to grounded flights
Qantas has drawn flak on Twitter because it grounded its fleet of jets and then published a succession of stilted tweets about the ensuing chaos. Industry watchers suggested that top executives had intervened to ensure that the airline's Twitter team stayed on message. "The Qantas Twitter account sounds like it's read from a script. ... They've been gagged by senior Qantas people who don't understand how to make the best use of Twitter yet," one marketing executive said. The Sydney Morning Herald (Australia) (10/31) - Meet the woman who gave birth to @Shaq
Shaquille O'Neal was introduced to Twitter by digital-PR pioneer Amy Jo Martin, and at her suggestion he began tweeting about surreal "Random Acts of Shaqness" such as sitting mostly motionless for an hour in Harvard Square. The stunts paid off, and @Shaq has amassed about 4.5 million followers. "We built our own network. Bam," O'Neal says. Bloomberg Businessweek (10/27) | Research and Reports | | | |  | - Men are top social shoppers
 Men spend more time and money on social shopping than women do, according to a study by ROI Research. Almost two-thirds of men use shopping sites, compared with about half of women, and men were more likely to visit brands' social-networking pages while researching purchases. "Given recent reports of 'digital dads' and increases in shared shopping activities across genders, this new data is intriguing," Performics executive Dana Todd says. BizReport (10/31) - Creating social businesses is a question of culture
Developing a social media strategy means more than just opening a Twitter account, writes Alistair Rennie of IBM. To truly change the way you do business, you need engage and empower workers, ushering in a social business culture, he argues. "Just as important as the tools, building trust and encouraging social interactions are essential to driving a social change in the workforce," Rennie writes. Forbes/CIO Central blog (10/31) - Find your next job on Facebook
Big companies increasingly are examining prospective hires' social media profiles, says Monica Pons, the head of executive recruitment for NBC Universal. That obscures the line between candidates' personal and professional lives, Pons says. "Potential candidates need to acknowledge this new branding of the self that social media generates," she says. SmartBrief/SmartBlog on Social Media (10/31) |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  | |  |
| | | Social Shareable | | | |  | - Little cake shop of horrors
Cake makers are vying to produce the creepiest confections for Halloween. Among the grisly gateaux: a white-chocolate ribcage stuffed with jelly-roll guts, a pack of rats with mangy spun-sugar fur and a cupcake capped with a gray, oozing candy brain. MentalFloss.com (10/31) |  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
 | | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
 | Here's the trick with social business: Focus on people and culture."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Friday, October 28, 2011
- Thursday, October 27, 2011
- Wednesday, October 26, 2011
- Tuesday, October 25, 2011
- Monday, October 24, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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