How Coca-Cola will double its business by 2020

November 1, 2011 Issue Forward this newsletter | Subscribe | View online How Coca-Cola will double its business by 2020 By Brad Berens At the root of innovation is unlocking value by leveraging existing and emerging behaviors in new ways. Coca-Cola's senior VP and Wieden + Kennedy's global director weigh in on how to harness this vision. 4 social media tips for customer engagement By Anand Subramaniam It's not always easy for brands to fit in the social arena. Use these four tips to align your social media with traditional branding and keep customers satisfied. Why data will be the king maker in 2012 How are users responding to targeted advertising? How many are opting out? Clearspring's Will Watson tells us what to plan for in 2012. Blog Posts Ad Technology Seconds That Emotion By Marla Schimke For years digital marketers have worked toward the day when advertising was so relevant that it became viable content on its own. And, in many ways, were knocking on that door. And right behind this achievement is the same kind of emotional... YouTube It; You Rank for It – Improve Your YouTube Rankings By Chris Adams Video is becoming more and more important for your organization's web presence. The worlds second largest search engine is YouTube. These days, your business should be easy to find on YouTube as well as on Google.YouTube has grown over the past three... Trick or Treat: Learning from the Ghostbusters Gang By Julie Roehm I love Halloween. Something about the decorations, old horror movies on TV, make-believe, and candy all coupled in my favorite season of the year make it fun. And in keeping with that theme, I wanted to write a blog post that wrapped in some fun... Experiential Buying Behavior Takes B2B Center Stage By Tony Zambito Image by davidking via FlickrIn my previous article, Enhance the Buyer Experience with Intelligent Engagement, I referenced a trend I called Experiential Buying. Buyer behaviors in B2B marketplaces are shifting tremendously towards more holistic... Cover Stories The 7 deadly sins of Facebook page design How to cure your SEO blindness 6 social media attitudes that connect with people The mobile optimization strategy every brand must employ Upcoming Summits Dec 4-7, 2011 Scottsdale, AZ Feb 5-8, 2012 Bonita Springs, FL Mar 25-28, 2012 San Antonio, TX Full calendar >> Latest Jobs GLOBAL SOCIAL MEDIA DIRECTOR Worldwide Account Director Strategist (Media Planner) Solutions Director Part Time Graphic Designer / Web Designer More jobs >> Summit Coverage A survival guide to SoLoMo (social, location, and mobile) The secret to Virgin America's happy customers The unprecedented shift that will change the marketing world How to find the best marketing medium for your budget Blog: Are we in the Industrial Age 2.0? Blog: Trends and opportunities in music listening Blog: Sneak Peek: What's coming in car tech Blog: What marketers need to know about the future of technology Blog: A sneak peek at the Breakthrough interview studio We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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