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2012/01/13

Adapting Your IVR to Your Callers, Instead of the Other Way Around - Speech Technologies

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January 11, 2012

Adapting Your IVR to Your Callers, Instead of the Other Way Around

By Tracey E. Schelmetic, TMCnet Contributor

While it's never been more apparent that companies that provide excellent customer service thrive and companies that provide poor to indifferent customer service go bust, many organizations still don't see the “big picture.”


While everyone focuses on social media and how it can be harnessed for marketing purposes, too many companies forget their tried-and-true customer support media. It's great that you're integrated into Facebook (News - Alert) and have a social media plan. But are you still making customers wait in long queues when they call you? Are you still taking three days to respond to e-mail? Are you making sure you respond to all the e-mail you get? Finally, are you operating in 2012 with regards to your social media marketing and 1992 with regards to your IVR... Read More


 

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