Can a partnership with the Kardashians save this brand?

January 17, 2012 issue Forward this newsletter  |   Subscribe  |   View online   Can a partnership with the Kardashians save this brand? By Bethany Simpson This major company is hoping the popularity of the Kardashians will attract sales. Will it be enough to save an ailing brand? 5 tactics for combining search and display By James Green In order to improve ROI and integrate new behaviors of "searchers," brands need to innovate in their use of SEM. Here are ways to leverage the science of both search and display advertising. 4 questions to ask when hiring an SEO consultant By Louis Rix Hiring an SEO expert is a great way to increase visibility, but how do you know they will deliver results? Here are key questions to ask any consultant before hiring, and the answers you should hear back. 6 ways brands can get chummy with consumers By Carrie Ferman Personalization has become essential for brands striving to make meaningful connections with consumers. Learn how to take the relationship up a notch. LATEST BLOG POSTS More posts 7 Benefits of Toll-Free Texting By David Schwind You've heard of toll-free calling, but what about toll-free text messaging? Text messaging is a key part of how we communicate both in the U.S. and globally. According to Pew Research Centers Global Attitudes Project taken across 21 countries, a... Lies, Damn Lies and Marketing Metrics By Eric Wittlake Without metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, measurement can become the biggest barrier to successful long-term... MOST READ ARTICLES 1. 5 new rules for a knock-out pitch 2. Why brands will lose if they ignore Google+ 3. New technologies to manage social 4. 8 marketing partnerships that succeeded 5. 9 digital campaigns to learn from SUMMIT COVERAGE More photos Jason McQueen, Director, Media Services, SicolaMartin Kevin Cooksey, SicolaMartin See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Senior Marketing Associate - Media Planner Director, Digital & DTC Marketing National Broadcast Buyer Digital Strategist Financial Systems Manager (Cognos) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Louis Rix Marketing Director, Netcars.com See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.