5 brands pushing the envelope in gaming

February 27, 2012 issue Forward this newsletter  |   Subscribe  |   View online   5 brands pushing the envelope in gaming By Tom Edwards Once a niche market, gaming now rivals the biggest summer blockbusters in terms of revenue. Here's how brands such as Coca-Cola, Jeep, and Oakley are successfully leveraging branded games to reach new audience segments. How to monetize fans on Facebook By Roger Katz Brands committed to socializing commerce on Facebook are at a distinct advantage. Here's how to engage Facebook fans by turning the lonely shopping experience into a truly social event. Digital marketing terms for dummies By Mike Blacker Are you afraid to admit you don't know what all the new digital marketing terms mean? Here's some help. This week we simplify two mobile terms you should know. LATEST BLOG POSTS More posts Your customers are mobile – are you? By Kevin McGuire Most enterprise brands are now putting a premium on establishing a mobile web presence. Those without a mobile strategy will surely feel a negative effect on their bottom line as more and more consumers embrace the convenience of the mobile web.For... Facebook's New Ad Units By Daniel Flamberg Does it really surprise anyone that Mark Zuckerberg has his own vision of how advertising on Facebook ought to work? Is anyone really troubled by the fact that he is willing to force advertisers to conform to his wishes by changing the rules yet... 3 Digital Marketing Similarities from Jeremy Lins Amazing Run By Jason Tabeling Over the past 2 weeks, the basketball world and even the general population, has been captivated with the unlikely success of Jeremy Lin. Jeremy Lin is the new point guard for the New York Knicks who has led the team to a 7 game winning streak, set... Does Product Placement Blur Consumer Perception? By Justin Windheim As the line between product placements, reviews and write-ups gets thinner, it's important for brands to understand the context of their content as well as their audience's purchasing decision matrix. Setting up a placement or advertorial can be one... 3 Social Media Tools for Small Biz Growth By Barbara Apple Sullivan Social networking is leveling the marketing playing field, offering small businesses broader and cheaper venues for building their brand.Unlike traditional media, social networking sets up a marketing meritocracy in which size doesnt matter. At very... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. What digital marketers can learn from TV 3. 7 reasons your co-workers hate you 4. 5 ad formats that will boost your brand 5. A brand's guide to handling social media jerks SUMMIT COVERAGE More photos Mark Naples, Managing Partner, WIT Strategy Doug Weaver, Founder & CEO, Upstream Group See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Partner Development - Jumpstart Auto and Hearst Magazines Budget Project Management Specialist Junior Negotiator Negotiator Director of Sales for New York, Los Angeles, San Francisco and Chicago Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jack Krawczyk Senior Product Marketing Manager, StumbleUpon See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.