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2012/02/29

Customer Service Reps Becoming Brand Connoisseurs - Customer Inter@ction Solutions

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February 27, 2012

Call Center Training: Customer Service Reps Becoming Brand Connoisseurs

By Tammy Wolf, TMCnet Web Editor

Next time you place a call into a company in search of assistance with a product or service, it’s very likely you’ll be receiving a tad more attention than usual.


That’s because today’s call center agents are being trained to truly know and grasp the brand they are selling or managing inquiries about – good or bad. Neglecting to do so can lead to poor service levels, as demonstrated by the U.K., where customer satisfaction is at an all-time low, according to recent research from Henley Business School.


Whereas existing customers and prospects can Google (News - Alert) a company to familiarize themselves with the brand and products portfolios, call centers have solely become an outlet for our customer complaints or when we seek out complex advice. As a result, this is calling for an overhaul on call center training tactics so that agents can become completely engulfed in the brand they represent... Read More



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