| March 02, 2012 Apple Wants to Launch Streaming Service in 2012 By Gary Kim, Contributing Editor Apple (News - Alert) wants to launch a streaming TV service in 2012, but as you would expect, is meeting resistance from content owners and video distributors worried, for good reason, about Apple disintermediating them in the streaming video value chain and thereby disrupting the video entertainment business overall. The New York Post reports that content owners have resisted Apple’s pitches, and not for the first time. Apple, as is typically the case, wants control over all aspects of the user experience, and that includes pricing. Traditionally, that has been a touchy area where content owners are concerned. Apple also wants to decide how to package video and that causes other key concerns. Apple might prefer to bundle a single branded network as an “app."...Read more |
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