All businesses want to be able to say that they have the best customer experience strategy, yet many are reluctant to actually fork over the dollars to implement a solution that will give them that desired end.
Customer experience improvement initiatives will falter if the right backing isn’t introduced, and if the business isn’t willing to spend the money on a CRM solution that will fit its needs.
Some recent research from the leaders over at Vivisimo noted that statistics point to only 15 percent of organizations say that they are effective at maintaining a consistent customer experience across channels. That’s a lot of customer experience going down the drain. (And a lot of wasted money on the wrong CRM solution.)
Figuring out how to get buy-in for your customer experience management program is an important step and brings much value to an organization. One of the most widely proven ways to save money and improve business processes is to improve the interactions between customer-facing professionals and the customers themselves... Read More
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