Learn the ropes to mingle with leading bloggers at SXSWi

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March 5, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz    Facebook's paid-ad tool could increase brands' reach Facebook's Reach Generator tool will let marketers buy more reach with prices set according to the size of their fan base, Cotton Delo writes. The paid-ad tool could improve reach to 75%, Facebook says, compared with about 16% of fans who now see brands' organic content. "Many [clients] have spent significant sums to generate these fan bases, and many of them thought of those people as though they're an owned asset, almost like an email list ... but now it looks like rented media," PHD USA's Craig Atkinson says. Advertising Age (tiered subscription model) (3/5)      Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! Network Update  Facebook replaces check-in deals with "offers" Facebook's managed advertising clients can now create "offers" for customers free of charge. The feature is replacing the previously available "check-in" deals. Facebook is advising advertisers to make offers simple, with substantial discounts and a clear expiration date. Advertisers can track how many offers were redeemed. AllFacebook.com (3/2)      Other News Analysis: Facebook's direct messaging is both a boon and a challenge for brands ClickZ (3/2)      Report: LinkedIn users are more likely to cite identity-theft attempts The Business Insider (3/1)      Earn 2X rewards points on shipping costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else LEARN MORE AND APPLY Ideas in Action    Ads become more prominent on Facebook and Twitter -- but at what cost? It's getting harder for Facebook and Twitter users to ignore ads, as the networks now intersperse them among user content. Experts warn, however, that the changes could alienate some users. "The new ad placement in news feeds means that irrelevant content that was once passively ignorable will now be actively annoying," OMD's Ben Winkler says. The Wall Street Journal (3/2)      The mobile web is everywhere. Make sure your brand is there too. Download our latest report “5 Keys to a Successful Mobile Site” and learn how to create mobile web experiences that are branded, content-rich, and satisfying whether consumers access them at home, in the office, or on the go. Research and Reports    Tweeting while eating is popular among millennials Tweeting while eating seems to be a growing trend. According to a survey by The Hartman Group, 47% of millennials tweet during meals. That compares with 32% of all social media users who tweet or use Facebook while dining. CNET/Technically Incorrect blog (3/2)      Forget Fear. Forget Money. Behind every disengaged employee is a leadership problem to be solved. Uncover different types of motivation, what works best on the job (hint: it isn’t rewards and punishments), and 4 coaching strategies that lead to engaged employees and better business results. Read the Free Report Now The Takeaway    Video that conveys a company's bad news should include an apology Companies that turn to video to announce a restatement in earnings must use the video to apologize and take responsibility for the error in order for the effort to be effective. A study published in The Accounting Review showed that video can be hazardous when bad news is being announced if the tone of the video is off. "What this study points to is the need to be alert to the powerful effect video has when people's feelings come into play," says researcher Frank Hodge of the University of Washington's Foster School of Business. CFOworld (3/2)      How can you recapture lost community members? Keeping registered members engaged in online communities may be as simple as sending automated messages reminding them to contribute, writes Richard Millington. Rewarding frequent participation can also keep users engaged, as can throwing a big event every three months, or when research shows that users have begun to disengage. "There is no shortage of interventions, you just need one that matches the stage members drop out," Millington writes. FeverBee.com (3/5)      Take a lesson from Batman when telling a brand's story Telling a brand's story can make it as iconic as a comic book superhero's story, David Berkowitz writes. The challenge is to keep moving the overarching story of a brand forward, the way Batman comics developed his story with each issue. "Those arcs can't be independent stories, though; they have to tie in to the one that already exists," Berkowitz writes. In a commentary on Berkowitz's blog post, Sprinklr's Jeremy Epstein writes that "you want real stories that resonate and connect in an organic way ... in near real-time." MediaPost Communications/Social Media Insider blog (2/21), SoMeMa.org (2/28)      Learn the ropes to mingle with leading bloggers at SXSWi First-timers at the South by Southwest Interactive conference will have the opportunity to connect with some of the leading minds in social media -- but the event can be overwhelming if you're not prepared, writes Jessica Miller-Merrell. Use the right hashtags to stay abreast of the best events, locate friends using Group.me and Foursquare, and check out blogs for the latest scoops on what the event has to offer. Also, don't plan to attend a full slate of events each day -- leave plenty of time for hanging out and networking, she recommends. SmartBrief/SmartBlog on Social Media (3/5)      Marketing the Concept of Sales Mobility: Forrester reports 40% of CMOs say growing their tech savvy is a top ’12 goal. Driving the trend: sales mobility. More marketers are using iPads to demo products anywhere, anytime. So who’s making the iPad content that excites prospects and accelerates sales? Download the white paper to learn more. Social Shareable  Charity-event encounter with a lion leaves NFL player all wet NFL player Chad Ochocinco turned to Twitter after an unwelcome encounter with a lion. "Swear to lil 10 pound bearded baby Jesus I just got peed on by a real 'Lion' I'm not lying either. And y'all wonder why I don't go out!!!!!," Ochocinco tweeted after being showered with lion urine during a charity event in Miami. After some of his followers made fun of him, he replied: "It's not funny i have on my good church clothes." Yahoo!/Shutdown Corner blog (3/4)      Featured Content    Entrepreneurship's Leading Ladies: 9 Inspiring Businesswomen Scott Gerber What Employees Really Want-and 4 Ways to Deliver it Rieva Lesonsky Change the Bra or Change the Job? Courtney Rubin Most Popular Headlines from Last Week 5 Things Women Should Never Say When Negotiating Katie Morell Why You Lose VCs at "Hello" Courtney Rubin 17 Best Tools and Apps for Building New Habits and Goals TJ McCue Results based on number of times each story was clicked by readers. Most Read  Top five news stories selected by SmartBrief on Social Media readers in the past week. 14 brands with awesome Facebook Timelines (Advertising Age (tiered subscription model)) Facebook opens Timeline to brands (Adweek) Coca-Cola's key to effective social media monitoring (SmartBrief/SmartBlog on Social Media) Daytona 500 driver sends midrace tweets (WebProNews (Lexington, Ky.)) Google+ users aren't sticking around, report says (The Wall Street Journal) Results based on number of times each story was clicked by readers. Position Title Company Name Location Marketing Manager/Social Media Expert ARS Interactive Washington, DC Director of Social Media University of Maryland University College Adelphi, MD Click here to view more job listings. SmartQuote  These new ads are the first indication that being publicly traded will reset the balance between users and marketers in a marketer's favor. Don't expect MySpace 2.0 anytime soon. But you will see marketing messages continue to invade what has been a largely ad-free place." --Chris Wexler of Campbell Mithun, as quoted by Advertising Age      SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Friday, March 02, 2012 Thursday, March 01, 2012 Wednesday, February 29, 2012 Tuesday, February 28, 2012 Monday, February 27, 2012     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information