4 smart tactics for brands on Twitter

April 3, 2012 issue Forward this newsletter  |   Subscribe  |   View online   4 smart tactics for brands on Twitter By Jon Elvekrog With almost every brand now on Twitter and tweeting regularly, you don't want to be edged out by your competitors. Here are four ways to ensure your brand gets heard above the noise. Why marketers need to rethink the path to purchase By Jeff Weidauer The journey from awareness to purchase has gotten much more complex. Here are a few basic steps to help you successfully navigate the new digital sales funnel. A brand's guide to content marketing By Jeff Freund When a brand makes the wrong impression, it can kiss a lasting relationship with the consumer goodbye. Here's how optimizing your website with strategic content targeting will help you present the perfect face to consumers. LATEST BLOG POSTS More posts Practicing "Switch Craft" in Modern Marketing By Cliff Medney The fact is, most consumer categories today are share grabs: Consumer Packaged Goods categories are not growth engines; apparel remains tough at best; even tech from mobile phones to tablets is focused on constant innovation or feature bundling to... Cool use of a QR code By Jennifer Okula I recently saw this really unique use of a QR code on a limited edition beer from Magic Hat (Magic Hat +-). The QR code is camouflaged in the the design of the bottle label and led to a mobile website where consumers could leave comments about what... Groupon – The Emperor's "Free Lunch" By Roger Toennis Friday after close of the stock market Groupon reported accounting irregularities that resulted in a restatement of earnings for their 4th Quarter of 2011. Prediction: Groupon will go down in stock market history as the greatest publicly perpetrated... Streaming Video for Product Launches By Dan Roche It's time to release your latest product or service, and you are tasked with developing the most compelling launch out there. Sure, you can offer giveaways or select a trendy venue, but how are you going to really engage your audience and get... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 11 agency buzzwords you need to know 3. 3 insane Starbucks campaigns 4. 10 words you should never use on LinkedIn 5. 14 intriguing ways to use QR codes SUMMIT COVERAGE More photos Kim Bayudan, Conference Manager, iMedia Communications, Inc. Kurt Indvik, General Manager, iMedia Communications, Inc. See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Digital Strategist (Planner) Strategy Supervisor Account Executive Media Planner Administrative Assistant Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Erick Mott VP, Global Community Practice, Ektron See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.