 | | | Today's Buzz |  | | |  | - Retailers use "social gifting" to drive foot traffic
Marketers and major brands are abuzz over "social gifting," a process in which consumers use social applications from companies such as Wrapp and CashStar to buy branded gift cards for one another. Advocates say the model drives e-commerce and real-world foot-traffic at minimal cost to retailers, but some analysts say social gifting may be receiving more attention than it deserves. "There is a promise and there is a reality. ... You can't just introduce a platform like this and expect it to deliver gold to everybody," Forrester Research's Sucharita Mulpuru says. Reuters (4/30)       | Network Update | | | |  | - Badoo looks to interest-based features to help broaden its appeal
Badoo, a Spanish social network that lets strangers forge real-world connections, is booming in Latin America and southern Europe, but will it take off in the English-speaking world? Marketing chief Jessica Powell says the freemium social network is determined to break into the U.K. and the U.S., and is launching new services -- such as a tool that let users find people based on shared interests -- with those markets in mind. LondonLovesBusiness.com (4/30)  |  | You've heard about the switch businesses are making to VoIP phone systems but are they right for your business? With more features and lower costs, the answer is probably yes. But don't take our word for it. Read Ziff Davis' Phone Systems Buyer's Guide and Comparison Guides, FREE with your registration. |
 | | | Ideas in Action | | | |  | - Mexican presidential race gets down and dirty on Twitter
Mexico's presidential race is getting unexpectedly heated, with candidates trading barbs via social channels. Campaigns vie to create trending Twitter topics and celebrate their widely shared tweets as major campaign victories, even as some lament the way social chatter has lowered the tone of the debate. "Twitter is like a jungle. ... With the anonymity, it is like a free-for-all," says Aurelio Nuño Mayer, media director for Enrique Peña Nieto's campaign. The New York Times (tiered subscription model) (4/29) - Nuns go social to reach potential recruits
The nuns of the Good Shepherd Sisters in Quebec are embracing blogging, Facebook and YouTube in a bid to recruit the next generation of nuns. The group's youngest nun is 64, but it's hoped that social outreach could popularize monastic life for younger devotees. "You have to go where the young people are. And that's where they are," says Sister Elaine Lachance. Bangor Daily News (Maine)/The Associated Press (free registration) (4/29) |  | The top 10 secrets to using data mining to succeed at CRM
Data mining has clearly moved into the mainstream and now plays a central role in helping companies in virtually every industry improve daily business decision-making. This white paper addresses how data mining is used to get more value from CRM systems — particularly focused on application of predictive analytics to the customer life cycle (acquire, grow, retain). Download the free white paper now. |
 | | | Research and Reports | | | |  | | The Takeaway | | | |  | |  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | | | Social Shareable | | | |  | |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
Top five news stories selected by SmartBrief on Social Media readers in the past week. - Results based on number of times each story was clicked by readers.
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