5 reasons why the banner will outlive us all

April 2, 2012 issue Forward this newsletter  |   Subscribe  |   View online   5 reasons why the banner will outlive us all By Jim Nichols It's fashionable to criticize banners and predict their imminent demise, but here's why they'll be around to shovel dirt onto our coffins. 7 marketing opportunities on Pinterest By Rosa Terrazas Social media's newest addition garnered 11.7 million uniques in January alone. Suffice it to say, it's here to stay. Here are tips for creating a winning, pinning brand. What brands can learn from Kony2012 By Tom Tesluk Kony2012's mission-driven marketing efforts have resulted in more than 86 million video views to date. Here's how this phenomenon will impact social media marketing, and what it means for brands. LATEST BLOG POSTS More posts Target Content by Device By Daniel Flamberg Armed with smartphones, tablets and laptop/desktop computers, consumers are beginning to use each device to do distinct tasks. And while e-mail, Internet access, search, Facebook, music, photos and gaming are widely used on all three screens... Where may be more important than who By Peter Platt Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking at your web analytics you're probably seeing upwards of 5-10% of your traffic coming from mobile... How Customer Experience Optimization (CXO) Can Stretch Your Marketing Dollars By Mark Simpson Our marketing budgets are precious. It seems like most initiatives we marketers take are on expensive, scrutinized and sometimes, even tough to prove immediate ROI. But they are necessary to growing businesses, market share and brand awareness, and... Consider Digital Display's Scale Problem. Please. By Tom Hespos Good media buyers think about scale with every decision they make. With algorithmic media buying as popular is it is now, scale is more important than its ever been. Why? Because its easy to develop a very complex system of logic rules that ultimately... Achieving Social CRM Success in 2012: Living on the Edge of the Box By Kristin Hambelton A recurring theme at this years Gartner Customer 360 Summit was how Social CRM will or should be a significant focal point for marketers this year, impacting everything from customer engagement to increasing sales effectiveness. With the event theme... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 11 agency buzzwords you need to know 3. 10 words you should never use on LinkedIn 4. 3 smart websites that do it best 5. 3 insane Starbucks campaigns SUMMIT COVERAGE More photos Jessica Chaney, Media Supervisor, GSD&M Rinku Mahbubani, Digital Associate Media Director, GSD&M See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Media Planner Administrative Assistant Marketing Associate Digital Marketing Consultant Account Executive - Interactive Markets Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Erick Mott VP, Global Community Practice, Ektron See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.