 | |  |  | Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, shipping
• 1X points on everything else
LEARN MORE AND APPLY |
  | | | Network Update |  | | |  | - Facebook channels Google+ with larger profile photos
Days after Google+ unveiled a redesign, Facebook has given the layout for its Timeline pages a refresh, introducing slightly larger profile pictures that reflect some of Google+'s changes. The facelift is only for personal pages for now; it isn't known whether brands will also get the update, Emil Protalinski writes. "[I]f the company does end up unifying the profile picture size for Facebook Pages, it will break a lot of designs that businesses worked hard on," Protalinski writes. ZDNet/Friending Facebook blog (4/16)       |  | There are a number of reasons why shrewd staffing agencies run background checks on potential employees before inviting them in to their business. Failure to properly screen employees can have serious business and financial consequences. This free whitepaper outlines the risks that can arise from bad hires and how careful background screening can help mitigate those risks. |
 | | | Ideas in Action | | | |  | - Demand for Facebook ads lifts rates
Although ad rates for Facebook are on the rise, click-through rates are declining, TBG Digital reports. The study found that ad rates for typical units were up 15% but the click-through rate was down 8% compared with the prior quarter. An analyst explained the apparent contradiction by pointing to high demand coupled with a rise in the number of ads per page. MediaPost Communications/Online Media Daily (4/16) - How customers' online comments can motivate workers
Social media and the flood of online customer comments it brings each day can be a powerful tool when it comes to motivating employees to provide excellent service, say experts including Randy Stanley, vice president at Parasole Restaurant Group. "They now recognize and accept that everyone is a critic and that they can read about their performance on the Internet daily, good or bad." PizzaMarketplace.com (4/16) - Social moms are a top target for big brands
A growing number of moms are turning their parenting blogs into social media empires, and are attracting the attention of big-brand marketers along the way. The best parent-bloggers are savvy self-promoters on Facebook, Twitter, Pinterest and YouTube, making them especially attractive to brands. "These moms are cybercelebrities selling their identities and endorsements. They give advertisers the ability to reach moms through multiple channels," BSM Media CEO Maria Bailey says. The Miami Herald (free registration) (4/12) | Research and Reports | | | |  | - Social sites help shape millennials' purchase decisions
 A third of Generation Y shoppers say they're more likely to buy products from brands with Facebook pages, compared with 17% of non-millennials, according to a Boston Consulting Group study. "Perhaps not surprisingly, social media is the best way to reach millennials," study author Christine Barton says. Luxury Daily (4/17) |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | | The Takeaway | | | |  | - How to hack your Pinterest photos
An tool from Eugene Chen lets Pinterest users chop up a single photo into tiles that create an image-mosaic when pinned to a board in the correct order. That allows users to create single-image boards with a powerful visual impact, Amy-Mae Elliott writes. Mashable (4/16) - 7 ways to build buzz on Tumblr
Tumblr is a great platform for brands, but you need to be sensitive to the site's users' specific sensibilities, Kevin Allen writes. Aim for content-rich, image-heavy posts that deliver real value to your readers, and don't try too hard to go viral. "[M]emes aren't created. They just happen. Brands who try to force it in this medium will find themselves on the wrong side of ridicule," Allen writes. Ragan.com (4/17) - Researchers turn swarms of crabs into a computer
Japanese researchers have built a computer using stampeding soldier crabs in place of electrons. Researchers used shadows similar to those of crab-eating birds to startle the shellfish, which then panic and run in a predictable manner through carefully constructed passageways. The movements and collisions of the crabs can then be used to simulate the logic gates found in conventional computers. Wired.com/Wired Enterprise blog (4/14)
 | People buy from people they like."
--Teana McDonald, founder of My Little Diva Accessories, as quoted by The Miami Herald |
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Monday, April 16, 2012
- Friday, April 13, 2012
- Thursday, April 12, 2012
- Wednesday, April 11, 2012
- Tuesday, April 10, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
Monday was "Foursquare Day," a day created by Foursquare in celebration of itself, and brands marked the event by offering discounts and freebies to customers who checked in at retail locations. The stunt's continuing success is a reminder of the power of online communities, Murray Newlands writes. 
No comments:
Post a Comment
Keep a civil tongue.