A marketer's guide to mobile display advertising

April 16, 2012 issue Forward this newsletter  |   Subscribe  |   View online   A marketer's guide to mobile display advertising By Andrew Ettinger Mobile poses many challenges and considerations for digital marketers. Read on for help navigating this increasingly competitive platform. How the new spam law effects email marketers By Wikus Engelbrecht A new California ruling about email sender identification has marketers across the U.S. questioning their campaigns' legality. Here's what marketers need to do to stay out of the legal fire. A guide to IAB's new standard ad units By Peter Minnium Despite enormous advances in ad technology, the industry still uses outdated display ad units. Here are the new IAB standard ad units to maximize rich engagement on your site. 3 basics of an effective video campaign By iMedia Editors As we approach "video everywhere," audiences are becoming more and more platform agnostic. How do our video campaigns need to evolve to keep up? LATEST BLOG POSTS More posts Video email marketing: 5 ways to make it perfect By Curt Keller Many email marketers are well aware of the power of video to drive customer engagement as an integral part of their newsletters. A recent study by Flimp video brochures found that incorporating video in an email can lead to an engagement level seven... Online Marketings Buried Treasure: How To Find More Budget or Add to the Bottom Line By Heather DelCarpini Finding budget to run the campaigns you want can be an uphill battle, but theres good news! You may have extra money at your disposal that you didnt even know you had. This extra cash could be just the resource you need to execute a stellar campaign,... Facebook Report :: What 9 top brands posted for Easter By Doug Schumacher Holidays are always a content opportunity for brands. This is a look at some of the more interesting Easter-themed posts from some of the leading brands on Facebook. I Like Ike. By Doug Weaver Dwight Eisenhower is said to have remarked that "battle plans are all well and good, right up to the point where someone starts shooting at you." The implicit warning was to not get too attached to your carefully crafted vision for how things are... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 tech trends you can ignore in 2012 3. How to write a killer RFP 4. Why digital marketers can't ignore Tumblr 5. 14 intriguing ways to use QR codes   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Client Service Director Digital Marketing Partnerships Manager Sr Analyst, Search Marketing Sr. Manager, Traffic Acquisition Sr. Analyst, Digital Analytics Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Viviane Wanderley Media Supervisor, EB Lane See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.