Check out the press release
OpenX is partnering with Samsung Electronics to power Samsung AdHub’s Global Private Mobile Ad Exchange, bringing the world of real-time digital ad trading to hundreds of millions of smartphones and tablets.
The partnership creates the first mobile private exchange formed by one of the world’s leading digital device manufacturers and is part of Samsung AdHub’s vision to provide sophisticated targeting solutions for advertisers.
“The partnership will provide advertisers with access to a new pool of high quality mobile inventory at scale. Helping both publishers and advertisers maximize the value of online advertising regardless of the device on which it is displayed is core to our mission at OpenX," said Tim Cadogan, OpenX CEO.
“Samsung is empowering both the developer and the advertiser, by creating a win-win solution, in which the app developer is able to achieve higher revenues and advertisers are able to reach their marketing goals," said Daniel Park, Vice President of Samsung’s Media Solution Center.
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