 | | | Today's Buzz |  | | |  | - How brands can succeed with social media in China
With Facebook and Twitter off the menu, China can be a forbidding place for social media marketers -- but it's also too big a market to ignore, and Chinese users are more active than are those from other countries, according to this article. But while China poses challenges, the basic principles of social media marketing still apply. "While these unique Chinese market characteristics often create challenging wrinkles for marketers to contend with, they don't invalidate the principles that underpin effective social-media strategy elsewhere," Cindy Chiu, Chris Ip and Ari Silverman write. The McKinsey Quarterly (free registration for SmartBrief readers) (4/2012)       | Network Update | | | |  | - StumbleUpon cites fast growth, 25 million users
StumbleUpon says it hit 25 million users this week, having grown at a rate of about 1 million users per month since hitting 20 million users in October. "StumbleUpon is not yet a mainstream social network. ... But at its current growth rate, StumbleUpon could be on its way to some major mainstream recognition," Sarah Kessler writes. Mashable (4/26)  |  | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
 | | | Ideas in Action | | | |  | - Experts: Look for more along the lines of Obama's "slow jam"
President Barack Obama's appearance in a "Slow Jam The News" segment on "Late Night with Jimmy Fallon" was the opening shot in a battle for social media supremacy ahead of the fall election, experts say. Candidates are likely to engage in eye-catching stunts in the hope of winning viral buzz, while using sophisticated technologies and strategies to maximize the return on these stunts. "We will see new methods of interacting with voters, learning from them and offering new ways to get involved and share their support," says Anthony Rotolo of Syracuse University. The Christian Science Monitor (4/26) - AP reveals a nuanced social strategy
The Associated Press takes different approaches to different digital media platforms and social networks. Facebook, for instance, is deemed a better platform than Twitter for reader engagement, social media editor Eric Carvin says. But, in the end, AP must remember that it is "a [business-to-business] operation, and if we tweeted every news break, there would be little value to our paying customers," Carvin says. Digiday.com (4/26) |  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | | | Research and Reports | | | |  | - Researchers revisit tweets on bin Laden's death
Georgia Tech researchers are examining the way that tweeted reports of Osama bin Laden's death spread. Retweets by celebrities played a key role in amplifying and sustaining initial reports of bin Laden's demise, researchers found. "The celebrities weren't the first people to arrive at the party. But they stayed the longest and brought the most guests," researcher John Stasko says. United Press International (4/26) |  | Whitepaper: 8 rules for investing in a new accounting system
The right accounting system can translate to significant productivity gains through automation of manual tasks, improved decision making with real-time reporting and visibility and a strong foundation to support your organization's growth. Make sure you chose the right accounting system for your organization with advice from an expert. Download Now! |
 | | | The Takeaway | | | |  | - Marketers must learn the true meaning of community
All those "likes," follows and pins your brand is accumulating don't necessarily mean your social strategy is taking off, Anthony Del Monte writes. Such metrics often are merely "virtual high-fives" given to access an incentive, not indications of a meaningful brand relationship. Real community-building is a more complex, nuanced process, requiring marketers to step back and think deeply about what their customers care about, Del Monte argues. Advertising Age (tiered subscription model) (4/26) - Social media has its limits, Xerox exec says
Xerox has met with a tepid reaction to its forays into Twitter and Pinterest marketing, chief marketing officer Christa Carone says. The company's established business clients are generally unimpressed by newfangled social media outreach, Carone said. She adds that "the CIOs of major companies are not going to be making a $5 million ... deal based on their connection with Xerox on Facebook." ClickZ (4/26) |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | | Social Shareable | | | |  | - Midnight in Neverland
Before Michael Jackson's Neverland ranch was broken up into lots and sold off, a pair of photographers took a furtive nighttime tour. The resulting photos are an eerie record of abandoned fairground rides, bronze statues of dancing children and other Jackson memorabilia. Environmental Graffiti (4/25) |  | IDGA's 5th Social Media for Defense Summit addresses how the nature of combat operations has reshaped the way the military and government use social media. Also discussed: How to improve communication among the DoD and their families, with an emphasis on the use of social media to improve collaboration. | | |
- #Follow Friday: MMA SmartBrief
Don't ignore all the exciting innovations in the mobile-marketing sector. Sign up for MMA SmartBrief today and make sure your digital strategy is ready for the mobile revolution.  | The similarity between the ingredients of success in China and in other markets makes it easier -- and well worth the trouble -- to cope with the country's many peculiarities."
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| | | | | | | Recent SmartBrief on Social Media Issues: - Thursday, April 26, 2012
- Wednesday, April 25, 2012
- Tuesday, April 24, 2012
- Monday, April 23, 2012
- Friday, April 20, 2012
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