Why digital marketers can't ignore Tumblr

April 12, 2012 issue Forward this newsletter  |   Subscribe  |   View online   Why digital marketers can't ignore Tumblr By Michael Estrin Tumblr may not have as much B2C cache as its competitors, but that doesn't mean the platform is irrelevant to marketers. In fact, it's the platform of choice for many agency creatives. Find out why. Why time spent is the ultimate predictor of success By Dylan Rebillot The most talked about advertising campaigns today enable consumers to spend time with the brand in a meaningful way. Use this article to help you edge out the competition. 4 email marketing myths debunked By Megan Conahan When asked how they prefer to receive company updates, only 10 percent of users chose Facebook, while 90 percent opted for a newsletter. Here are the misconceptions about email's status in the marketing mix. LATEST BLOG POSTS More posts I Like Ike. By Doug Weaver Dwight Eisenhower is said to have remarked that "battle plans are all well and good, right up to the point where someone starts shooting at you." The implicit warning was to not get too attached to your carefully crafted vision for how things are... No Mobile Hype Here – Just Claim That Industry is in "Stagnation" By Jeff Hasen The description is so preposterous that it is noteworthy a business reporter in a major Canadian newspaper wrote that there is a sense of stagnation in the mobile industry. In the Toronto Star piece... When Brands Become Disposable By Matt Rosenberg In which we learn, once again, that we live in a world of disposable brands. A brand is a representation of one or several products that supposes the ability to garner loyalty. The Pepsi Generation was a bigger idea than water, CO2 and flavoring, and... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 tech trends you can ignore in 2012 3. How to write a killer RFP 4. How to thrive as a second city agency 5. The smart publisher's survival guide SUMMIT COVERAGE More photos Tanya Zhuk, Associate Media Director, Mindshare Taz Patel, VP Sales & Business Development, Showyou Caitlin Nelson, Account Executive, Collective Brett Goldslager, National Account Executive Online & Mobile, AT&T AdWorks See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Digital Marketing Partnerships Manager Sr Analyst, Search Marketing Sr. Manager, Traffic Acquisition Sr. Analyst, Digital Analytics Web Producer Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Scot McLernon Chief Revenue Officer, YuMe See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.