| How Roxy Changed American Entertainment |
|  American Showman
Samuel "Roxy" Rothafel and the Birth of the Entertainment Industry, 1908-1935 Ross Melnick Order Your Copy Now and Save 50%!
We'd like to offer you 50% off orders of American Showman. To save 50%, add the book to your shopping cart, and enter code SALE in the "Coupon Code" field at check out. Click on the "apply" button and your savings will be calculated.* American Showman is available as an e-book wherever e-books are sold. Read an interview with Ross Melnick | The Birth of Radio City Music Hall and the Death of Roxy's Career | The Roxy Theatre and the Roxyettes | How Roxy Changed the Movie Industry "Melnick's illuminating cultural biography is not just the engrossing story of the beloved and larger-than-life Roxy but a fascinating journey into American culture in the first passionate years of a lifelong affair with its own mass media." - Thomas Doherty, Hollywood's Censor: Joseph I. Breen and the Production Code Administration (Read more reviews) Samuel "Roxy" Rothafel (1882-1936) built an influential and prolific career as film exhibitor, stage producer, radio broadcaster, musical arranger, theater manager, war propagandist, and international celebrity. He helped engineer the integration of film, music, and live performance in silent film exhibition; scored early Fox Movietone films such as Sunrise (1927); pioneered the convergence of film, broadcasting, and music publishing and recording in the 1920s; and helped movies and moviegoing become the dominant form of mass entertainment between the world wars.
The first book devoted to Rothafel's multifaceted career, American Showman examines his role as the key purveyor of a new film exhibition to attract multi-class audiences. Roxy managed many of New York's most important movie houses, directed and/or edited propaganda films for the American war effort, produced short and feature-length films, exhibited foreign, documentary, independent, and avant-garde motion pictures, and expanded the conception of mainstream, commercial cinema. He was also one of the chief creators of the radio variety program, pioneering radio broadcasting, promotions, and tours.
Regularly cited as one of the twelve most important figures in the film and radio industries, Roxy was instrumental to the development of film exhibition and commercial broadcasting, musical accompaniment, and a new, convergent entertainment industry.
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$37.50 $18.75 (with the discount code SALE) / £26.00 - Cloth - 576 pages - 27 photos * Orders for the UK, Europe, Africa, the Middle East, South Asia, and South Africa are handled by John Wiley and Sons. To order, please contact Wiley. *The 50% SALE discount code is only valid through May 31. After that you can still receive a 30% discount using the code AMEME |
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