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2012/05/02

Study: Few MBA Applicants Consider Taking the GRE

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MBA Express

May 2, 2012

This Week's Top Story

This Week's Top Story - Study: Few MBA Applicants Consider Taking the GRE

Study: Few MBA Applicants Consider Taking the GRE

Survey results arrive as both the GMAC and ETS are unveiling enhancements to their admissions tests

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This week in MBA Express

Dear Reader:

Should any enterprising b-school professors be casting about for a case study to write on the power of monopolies, they need look no further than the admissions test taken by MBA students sitting in their classrooms. As Alison Damast reports, a new study by Kaplan Test Prep found that only 16 percent of prospective b-school students surveyed considered taking the Graduate Record Examination, an option that most top b-schools now give them, opting instead for that old standby, the GMAT.

The Kaplan study should be a wake-up call for b-schools. Why? Three out of four applicants surveyed by Kaplan said they didn't consider the GRE because they either didn't know the program accepted the test or thought the GMAT gave them an admissions advantage. Schools that accept the GRE can do a better job of disabusing applicants of both notions, and giving every prospective MBA student a chance to submit the strongest possible application.

Louis Lavelle, Business Schools Editor, Bloomberg Businessweek

Louis Lavelle

Louis Lavelle
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