The truth about retargeting revealed

Special iMedia edition: A series of sponsored Spotlight sessions presented to Summit attendees. The truth about retargeting revealed Retargeting happens without our knowledge and can sometimes devalue digital ads. But there are ways -- when combined with other strategies -- to make it work properly and effectively. Here's how. The secret to deciphering "big data" It's easier than ever to obtain data about consumers, but if we can't make sense of these new sources of information, then we have to change. Here's how I-Behavior can help. Why creative and media need to play nice Creative and media are integral to the success of ad campaigns, yet these two elements are often disconnected in the development process. Here's why you need to bridge that gap. Full Summit Coverage:  ARTICLES | PHOTOS | VIEW EMAIL ONLINE

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