 | | | Today's Buzz |  | | |  | - Marketers challenge Facebook's value and valuation
Brands are questioning the value of advertising opportunities on Facebook as the social network's initial public offering looms. Units such as Facebook's "Sponsored Stories" run without the tracking cookies attached to Yahoo! and Google ad units, and have to be evaluated on the "impressions" model, making some brand reps such as Kia's Michael Sprague question the value. WPP's Martin Sorrell says clients "are increasingly starting to look at the value of those [social media] investments." Facebook has responded by starting ad-measurement initiatives with Nielsen and comScore. The Wall Street Journal (5/1)        |  | Sales leaders: feeling disconnected from your field reps?
Become relevant, connected, and effective. 150 clients are already using RealBiz Shorts to reach their teams and stay engaged in the age of the social enterprise. Click here to preview our library of videos. |
 | | | Network Update | | | |  | - Action Links brings more buttons to Facebook
Facebook's Action Links is seen as opening the door to more customizable buttons beyond the usual "Comment" and "Like." For example, a "Save This Place" button can add a location to Facebook users' Foursquare to-do lists. Emil Protalinski writes that he's less than entranced: "Allowing developers to add all sorts of different types of links is just too much." ZDNet/Friending Facebook blog (5/2) |  | Guide to New Facebook Business Page Timelines
Many businesses fear the changes the Facebook Business Page Timeline has brought about. So the sooner you get familiar with the new page design, the bigger competitive advantage you can gain. Make sense of the Facebook Business Page Timeline using our new guide. | | | | Ideas in Action | | | |  | - Social viewers are in mind as fall TV lineups are sold
Social viewership is a big element of what TV networks are selling as they make advertising deals for their fall lineups, Jefferson Graham writes. Comments on social networks about TV shows grew 194% from April 2011 to April 2012, according to Trendrr. USA TODAY (5/2) |  | Find your 25th hour — Want to boost your company's productivity? Microsoft is offering a workplace productivity survey to help you discover how to give your people more time to innovate, plus find ways to improve your company's productivity. Get the survey and see how you can get time on your side. |
 | | - Social media mavens communicate customer service
Consumers who have used social media for service are more willing to tell others about their experience. "They ... tell three times as many people about positive service experiences compared to the general population," says American Express' executive vice president of world service, Jim Bush. But a good service reputation doesn't come easily, with 93% saying that companies fail to meet expectations, according to American Express' Global Customer Service Barometer survey. MediaPost Communications/Online Media Daily (5/2) |  | Earn 3X rewards points when you fly with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, and shipping
• 1X points on everything else
LEARN MORE AND APPLY |
  | | | The Takeaway | | | |  | - Biz bloggers can get better with these 3 steps
Creating a good business blog isn't easy, but fixing three mistakes that bloggers commonly make is, Mary Ellen Slayter writes. Not writing often enough? Set aside time on your calendar, and jot down ideas there as soon as they hit you. Does your writing read like PR? Ditch the heavy use of capital letters. Also, get an Associated Press Stylebook and follow it. Too little promotion? Try tools such as HootSuite Pro or TweetSpinner. RepCapitalMedia.com (5/2) |  | Discover Balanced Travel at Element Hotels
Experience all the essentials of balanced travel at Element. With natural light, healthy options and all the tools you need to stay productive on the road. Plus breakfast, Relax evening receptions and WiFi — all FREE. Book now and enjoy 20% off at www.elementhotels.com |
  | | - A Harley takes a long ride across the Pacific
A Harley-Davidson motorcycle that washed away during the tsunami in Japan last year has been found 4,000 miles away in Canada, and has been identified by its Japanese owner as "unmistakably mine." The man who found the cycle and its container last month said he "couldn't believe that something like that would make it across the Pacific," according to Fuji TV. The Huffington Post/The Associated Press (5/2)
 | I'm sure some people do just wake up every day bursting with ideas about what to blog about, which they just effortlessly sit down at the computer and bang out. For the rest of us, it's pretty easy to spend more energy worrying about how we're not writing than it would take to just do the work."
|
|
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for ignoble.experiment@arconati.us |
| | | | | | | Recent SmartBrief on Social Media Issues: - Wednesday, May 02, 2012
- Tuesday, May 01, 2012
- Monday, April 30, 2012
- Friday, April 27, 2012
- Thursday, April 26, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Keep a civil tongue.