The CMO & CIO - Stretched, Strengthened and Essential

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This latest business strategy implications paper from the IBM Institute of Business Value (IBV) takes a close look at the changing relationship between CMOs and CIOs as each strives to transform their functions to meet the increasingly complex demands of their business, their customers and the global marketplace. Based on the seminal research conducted by the IBV that produced both the CIO Study and the CMO Study in 2011, this paper will spotlight some surprising commonalities between the CMO and CIO.  By analyzing data from each study, we will explore their unique challenges, their interdependencies and opportunities. In addition, we will also include examples of CMO-CIO executives who have come together to create winning solutions for their organizations. By sharing their lessons learned, personal insights and recommendations for collaboration, their perspective will give us a look beyond the data points to better understand the “how” of transformation.
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