10 things to keep in mind when implementing a social media initiative

The Business of Social: Ten Things You Need to Know to Build a Social Business

Sponsored by: DotNetNuke

Social media has opened doors for businesses today that many never thought were possible – but when it comes to implementing and maintaining a successful social media strategy for your organization, there’s a big difference between knowing the path and walking the path. The success or failure of your social program is dependent on the strategies you employ – and with the myriad of social media advice out there, it can be difficult to determine what’s really fact or fiction. Check out this informative paper to uncover 10 key factors to consider when devising your social media strategy, including: Determining the type of community you want to build Starting small, iterating quickly Focusing on the essentials And many others.

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