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Top Stories From The Expert Corner Mobile Marketing and 2013 - What to Look Out For By Frank Griffin, TMCnet Contributing Writer Whenever a new platform is introduced in the marketplace, businesses experience the “deer in the headlight” moment before they start reacting to what is taking place. Some adapt quicker than others and grab the market share early in the game. By now, even the most cautious business person has figured out mobile commerce is not a trend, and if your business doesn’t have a mobile presence you will be losing in the long run. While 2012 was the year in which mobile platforms were being test driven, 2013 is the year in which will be established with proven tools to make mobile an accepted part of commerce.
Mobile marketing will have new tools it can use to make it more efficient across many different platforms, operating systems and devices. HTML5 will be the go-to platform for developers because it gives them the tools to develop universal apps that can be used across all operating systems. This will save large amounts of money associated with the development of platform specific applications. While most developers like many features about HTML5, social sites like Facebook created their own native iOS and Android (News - Alert) apps for their mobile platform. To overcome this obstacle, hybrid apps, which combine native and HTML5 platforms, are being created for applications so they can take advantage of both technologies... Read More | Featured Video TMCnet Free Premium Content Featured Channels | | Webinars Become a TMCnet Columnist! Become a TMCnet columnist! Want to contribute your expertise to a growing audience of technology professionals? Become a writer, blogger or columnist for the TMCnet Web site and this newsletter. Contact TMCnet Group Editorial Director, Erik Linask, at elinask@tmcnet.com for details. | |
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