This week's featured white papers from Chief Marketer

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	Download these free white papers and other content of interest on best practices and new technology for marketing professionals. White paper: Divide & Conquer: Using Predictive Analytics to Target, Segment and Optimize Marketing Companies using predictive analytics enjoyed a 75 percent higher click through rate and a 73 percent higher sales lift, according to a 2011 Aberdeen Group report. Download this report to see how companies are implementing predictive analytics to get these amazing results. Download Now Tracking Phone Leads: The Missing Piece of Marketing Automation Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate. Download Now Turbocharge Your Email Marketing Through Better Transactional Messages Transactional emails, such as order confirmations, shipping notifications, or receipts, average open rates higher than 75%, but most email marketers miss this opportunity to boost their revenue and cement their relationship with consumers. In this whitepaper, we give you the blueprint for building a successful transactional email marketing program. Download Now Infographic: Customer Experience Trends & Scores from Feedback at All Touch Points This infographic highlights customer experience trends and scores, including net promoter scores, of some of the most admired brands in the world. Learn what scores companies get when they make mobile surveys available, or gather feedback at all touch points. Download Now Five Questions About Managing Social Media that You Should Ask Your Agency This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs. Request a Demo

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