Amazon to acquire social network Goodreads Amazon says it will purchase book-recommendation website and social network Goodreads. The move will give Amazon access to an online community with more than 16 million members. "We're looking forward to inspiring greater literary discussion and helping more readers find great books," Goodreads CEO Otis Chandler said in a statement. Reuters (3/28)  | New White Paper: Learn Why Collaborative Marketing is the Next Evolution of Social In this new white paper from Crowdtap, learn how co-creation and advocacy are key to social marketing. See what's next in social and get 5 steps to success for marketers to learn, ideate and market with their consumers on-demand.
DOWNLOAD NOW: The Collaborative Marketing Future | |  | CMO Survey Results
The Economist Intelligence Unit and the IBM Institute for Business Value conducted an online survey of executives and the results were different than expected. Many CMOs seem divided on the relevance and impact of key trends such as social media, and diffidence over trends has important implications for marketing strategy and execution. Download the free survey results. |
 | AT&T's March Madness strategy is a social slam dunk AT&T has crushed the opposition on Twitter during March Madness, running a flurry of Promoted Tweets and Promoted Trends tied to the NCAA basketball tournament and winning a corresponding uptick in followers and retweets. In an unusual move, AT&T bought ads to promote the NCAA's own @MarchMadness handle, effectively promoting the NCAA's content in order to highlight its own sponsorship. "This is new territory," AT&T's Blair Klein says. "It's been interesting for engagement rates and net followers. We've been really pleased." Adweek (3/28)  | 14 Ideas for Promoting Your Business Online
One of the fastest ways to grow your business is to earn visibility on search engines. PRWeb gives you the power to attract customers, journalists and bloggers to your news. Download our free guide and learn how to:
• Build brand awareness with a list of helpful tips
• Create buzz with engaging content
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 | Why customers follow brands on social media Providing special deals and discounts might motivate some customers to follow your brand on social media, but it isn't the only way to build an audience. In fact, a study by Rhythm NewMedia suggests a large percentage of customers are motivated to follow brands to show their support for them. The study also found that many consumers are using mobile devices to access Facebook and Twitter several times throughout the day. NetworkSolutions.com (3/28) Other News  | Email Marketing Integration & Automation - The Path to More Sales
Email Marketing is still the primary driver of ROI. But that's far from the end of the story. It's just the beginning...Top marketers aren't just SPENDING MORE, they're SPENDING SMARTER by making email work with other digital platforms. Learn how to successfully incorporate social, video and marketing automation into your Email Marketing strategy.
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 | Sure signs that your social media presence is heading nowhere Social media marketers make plenty of mistakes, but one of the most egregious is assuming that having lots of Facebook friends translates into social influence, Drew Neisser writes. It can be equally disastrous to spread your presence too thin, or to develop channels without first deciding what role they'll play in a brand's social strategy. Social Media Today (3/28) Learn the 3 S's of content marketing Good content should be "Searchable, Snackable and Sharable," Patricia Travaline writes. She presents an infographic explaining how to make content appealing, sharable and friction-free for time-pressed Web users. "[M]arketers must create content that is easy to find and consume and compelling enough for the consumer to share with a larger audience," Travaline writes. SmartBrief/SmartBlog on Social Media (3/29)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | How an African king wound up on public assistance in Virginia The last king of Rwanda, Kigeli V Ndahindurwa, fled his country in 1960, and now the 7-foot-2 septuagenarian is living out his old age on public assistance in Virginia. The exiled monarch passes his time handing out candy to curious children, and awarding knighthoods to anyone willing to pay a few thousand dollars to acquire a title. Washingtonian (4/2013) | #Follow Friday: WMA SmartBrief Social media is great, but it's only one piece of an effective online strategy. To make the most of your social media efforts, you need to be able to get your followers to respond to a call to action -- and an attractive website or an interactive application can make all the difference. Learn about the latest trends in Web marketing each day for free with WMA SmartBrief. |  | As the old saying goes, any road looks good if you don't know where you're going." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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