Facebook aims for an even more prominent place on phones Facebook reportedly plans an application that would allow it to become a prominent force on the home screens of Android phones -- making Facebook content the first thing users see when they turn on their handset, according to this article. The move, which could be implemented only with the cooperation of smartphone manufacturers, suggests that Facebook is planning to work with existing phone-makers rather than to produce a phone of its own. "It could drive more frequent access of Facebook and, ultimately, more time spent on Facebook and more advertising revenue," says Colin Sebastian, a Robert W. Baird & Co. analyst. The Wall Street Journal (3/29)  | April 4, 2013 @ 11am PT | 2pm ET
Attend this webinar to learn:
• Plan for real-time opportunities across multiple channels
• Get results that move campaigns beyond hype via social
• Best practices for developing a real-time marketing program
Register today! | | How HRC built its red-profile-photo movement The viral success of Human Rights Campaign's effort to get social media users to post a red version of its logo as their profile photos in support of gay marriage was due in part to its decision to reach out to celebrities and businesses to be early adopters, HRC marketing director Anastasia Khoo says. Influencers such as Martha Stewart and Beyonce and brands such as Bud Light were among those to change their profile pictures. Mashable (3/30) Major-league strikeouts will pay under Head & Shoulders campaign Head & Shoulders has declared a "season of the whiff" in promoting the shampoo's tie-in with Old Spice. The Procter & Gamble brand will use TV, outdoor, digital, social and other media to associate Major League Baseball strikeouts -- the whiff -- with the brand. The company is stoking Twitter with the #Whiff hashtag and rewarding major-league strikeouts by donating to Reviving Baseball in Inner Cities for each one, and giving the bonus to the city whose fans tweet the most with the hashtag. Pitcher C.J. Wilson has been signed as a spokesman for the campaign. Advertising Age (tiered subscription model) (3/29)  | Email Marketing Integration & Automation - The Path to More Sales
Email Marketing is still the primary driver of ROI. But that's far from the end of the story. It's just the beginning...Top marketers aren't just SPENDING MORE, they're SPENDING SMARTER by making email work with other digital platforms. Learn how to successfully incorporate social, video and marketing automation into your Email Marketing strategy.
Download this FREE eGuide Today! |
 | Click-to-call links make it easy to connect via Twitter Small-business customers often prefer to call a business rather than contacting it online, so a click-to-call element could help take a Twitter ad campaign to the next level, Jane Intrieri writes. Integrating a click-to-call link takes advantage of the fact that more than half of Twitter's traffic comes from mobile devices. As a bonus, a click-to-call number can be used to track ad responses, providing important data on how your campaigns are performing. B2C Marketing Insider (3/31) | Google prank cites shutdown of YouTube Google has posted a prank video on YouTube that says the video-sharing site will be taken offline for a decade while technicians determine which of its video collection is the Web's single best video clip. The winning clip would be the only video on YouTube when the site relaunches in 2023, Google said. "While clearly tongue-in-cheek, several YouTube viewers appeared stricken or dumbfounded, while others expressed sadness and regret in attached comments," this article notes. Reuters (3/31) |  | [W]here else is play-by-play best served up than on social?" -- Roger Katz, CEO of Friend2Friend, writing at VentureBeat | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Keep a civil tongue.