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2013/04/04

Market Trends in UC Could Prove Challenging - Unified Communications

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April 04, 2013

Market Trends in UC Could Prove Challenging

By Susan J. Campbell, TMCnet Contributing Editor
The telecommunications industry is one that is constantly shifting as new innovations continue to hit the market and consumer trends drive faster than the wind of change. The business communications industry in general is one prime example. As voice is increasingly absorbed into the broader unified communications and collaboration value propositions, consumers are readily exploring solutions to support this shift. 

Customers today also have greater choice and flexibility in their selection of software-based competitive solutions. Features and capabilities once out of reach for the organization are now readily available in the cloud. Business models are starting to change to reflect these dynamics as decision makers are seeking to meet challenges head-on. As a result, the competitive landscape is changing, which will continue to change how communications solutions are designed, supported, positioned and deployed. 

IntelliCom Analytics (News - Alert) is one company with a close pulse on the industry, watching the transformation of technologies. To get a better idea of how this key industry player views the market, TMC invited Frank Stinson (News - Alert), Partner and Senior Analyst at IntelliCom Analytics into the newsroom at ITEXPO in Miami... Read More

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