A Smarter Approach to CRM: An IBM Perspective

Improve the customer experience while enhancing productivity.

Learn More A Smarter Approach to CRM: An IBM Perspective With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms. Learn More Forward to a Friend >>

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