What Justin Timberlake Can Teach B2B Marketers, 5 Tips from Sperry Top-Sider's College Tour, World's Top Instagram Brands

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Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer November 1, 2013
World’s Top Brands are on Instagram What Justin Timberlake Can Teach B2B Marketers 5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour 5 Bad B2B Content Marketing Habits A Guide to Google AdWords Bidding Strategies Open for Business: PROMO’s New Top Shops Searchable Database World’s Top Brands are on Instagram Nick Cicero (Social Fresh)   Some 71% of the world’s top brands are on Instagram and they are posting more than 50 times a month. How do you match up?   FULL ARTICLE Advertisement Chief Marketer’s 2013 Annual Social Media Survey Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this Special Report, learn: • What tools marketers are using for social campaign management • How marketers assign responsibility for content creation • Where social budget dollars are being spent • The biggest challenges to social success • And more! Click here to learn more! What Justin Timberlake Can Teach B2B Marketers Steve Olenski (Forbes) B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.   FULL ARTICLE 5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour Sandra O'Loughlin (Event Marketer) When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students. Here's how they did it.   FULL ARTICLE 5 Bad B2B Content Marketing Habits Lisa Nirell (Fast Company) B2B marketers are slowly breaking bad content marketing habits, but many are lagging.   FULL ARTICLE A Guide to Google AdWords Bidding Strategies Lisa Raehsler (Search Engine Watch) There are several core bidding types available in Google AdWords and with Flexible Bidding Strategies it may be a bit confusing. This article sorts it out.   FULL ARTICLE Open for Business: PROMO’s New Top Shops Searchable Database By Patricia Odell PROMO’s Top Shops is a robust, online, searchable listing of the Top 100 U.S. promotion agencies that includes a flash look into each agency.   FULL ARTICLE	Advertisement This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Register today at eventmarketer.com/eventtech! Click here now!   Related Whitepapers Branded Video Posts: Using Multimedia to Increase Engagement 5 Reasons to Care About 10 Millliseconds 40 Must See Charts for Modern Marketers Gmail Tabs: Impact on Email Marketing and Strategies to Respond Social Media Best Practices The CMO's Gide to Beating the Engagement Crisis Marketing's Role in Outperforming the Fortune 500 Related Events Free Live Webinar Wednesday, Nov. 13, 2013  2:00pm ET Using Data and Behaviors to Engage throughout the Customer Lifecycle Open for Business: The Brand New PROMO Top Shops searchable database of the Top 100 promotion marketing agencies Find Products and Services Search our site for Products and Services Advertisement 7 Online Presentation Mistakes to Avoid Free Webinar On Demand Join this webinar to learn how technology can add value to your online presentation and how to avoid 7 common presentation mistakes. Click here to join!
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