Twitter sees ad success, but little growth in users Twitter, in its second quarterly report since going public, saw its revenue grow 119% year-over-year to $250 million, with about $180 million of that coming from mobile ads. But the service added just 14 million monthly active users in the quarter, bringing its worldwide total to 255 million and U.S. total to 57 million, which shows that it "is still failing to appeal to the mass social-networking audience that Facebook ... has cultivated," writes Cotton Delo. Advertising Age (free access for SmartBrief readers) (4/29), VentureBeat (4/29)  | White Paper: Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. Read this white paper to learn why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness. Download it now! |
 | Soccer stars go bananas for anti-racism campaign When an attendee hurled a banana at Barcelona's Dani Alves, the soccer star grabbed the fruit, peeled it and ate it mid-game. Other soccer stars have since posted images of themselves eating bananas on their Twitter and Instagram accounts in a coordinated attempt to use social media to subvert the racist gesture. "The best way to beat prejudice is to take the sting out of the racist action ... . [I]t has been turned into a movement," publicist Guga Ketzer says. CNN (4/30), ESPN.com (4/30), Metro.co.uk (U.K.)/Metro Blogs (4/29) Are you making the most of your B2B social presence? Business-to-business brands can see strong benefits of a social presence if they use social media services effectively, writes Bonnie Bailly. She suggests treating potential customers foremost as the individuals they are and second as part of an organization. Add a personal touch with visuals on LinkedIn or by ensuring a consistent, engaging tone for blog content, she adds. "Remember that the label B2B simply refers to the sale," writes Bailly. Social Media Today (4/29)  | 6 Ways Marketers Should Use Social
Now that you've got a social presence, it's time to get real and integrate your social efforts into each part of your organization. Right now, traditional and digital marketers have an opportunity - and a critical need -- to collaborate with their social counterparts like never before.
Download the guide! |
 | Target touts Facebook-powered social-savings app Target joined forces with Facebook to produce an application called Cartwheel that allows customers to shop and share product information, with rewards and savings increasing as customers share more. More than 80% of the app's initial users engage with it weekly. "We see mobile as the future of retail. ... We don't look at online and in-store sales as separate," said David Peterson, Target's senior group manager of digital vendor marketing. MediaPost Communications/Search Marketing Daily (4/29)  | Forbes Insights and Turn - The Promise of Privacy
In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. |
 | Pinterest hires head of partnerships to develop agency links Former Twitter sales executive Lisa Manowitz has joined Pinterest as the head of partnerships for the East Coast in a position that will include connecting the social bookmarking site to agencies and advertisers. The news comes as Pinterest begins to test advertising on its site, which draws 60 million monthly unique visitors. Adweek (4/29) |  | Retail 2020 — Reinventing Retailing Once Again
This free white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it. Learn more now. |
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