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2014/05/28

Velvet Rope Customer Service: Making Customers Feel Part of Something Exclusive - CUSTOMER

CUSTOMER : 5/28/2014 eNewsletter
 

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How can a business best improve its customer experience? A lot has been made of this topic in the past, and there are possibilities aplenty when it comes to ways to try and improve the customer experience while in a business' purview. The Wall Street Journal's Christina Bechhold, meanwhile, advanced a new idea recently in terms of making customers happier to work with a business in a way many likely hadn't considered. Bechhold advanced the idea that good customer service lies in making customers feel like part of the club.
Imagine your perception of a brand if you call them at their toll-free number but have to end the call from waiting on hold too long. Now imagine how you would feel if that same company called you back 10 minutes later, asking for you by name, and apologized for not taking your call faster.
There are a number of reasons why call center management invests in call recording. For some, it's a matter of compliance, demonstrating the value the organization brings to the market. For others, the focus is on training, capturing the right and wrong way to do things so as to prepare the agent base for the next shift.
SAP Labs Finland has certified the AudioCodes Mediant session border controller as compatible with SAP Contact Center software. The SBC connects the software to SIP trunking services.

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